WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Condé Nast Traveller Indian edition launches today

Condé Nast Traveller Indian edition launches today

After the successful launch of its titles Vogue and GQ in India, the Condé Nast group will unveil the Indian edition of Condé Nast Traveller today, the Hindustan Times reported yesterday.

This will be the sixth edition by the Condé Nast Traveller magazine for Indian consumers. With this launch, the group intends to replicate the success of Vogue and GQ in India, by following a unique targeted marketing approach that will position the magazine as an ultimate travel companion for every affluent traveller, MediaMughals.com reported today.

The new edition will be available for sale beginning Oct. 4, across 20+ towns at a price of Rs.100. Following the launch, the magazine will publish a bi-monthly issue.

While focusing on meeting the requirements of the sophisticated Indian traveller, the magazine aims to be the ultimate luxury travel and lifestyle magazine for the well-heeled, global Indian, according to MediaMughals.com.

The inaugural edition will feature a series on the Art of Travel. This series aims to provide the best Indian artists an opportunity to display their creations and take Indian contemporary art outside commercial galleries, museums and institutions. Through this initiative, the publication intends to "bridge the gap between art, design and travel. That is why some pieces in the first one in the series showcase contemporary Indian art at its best," Divia Thani Daswani, editor of the magazine told the HindustanTimes. The artists featured in the launch issue include Subodh Gupta, Atul Dodiya, Ranbir Kaleka, Ravinder Reddy, Jitish Kallat and Bharti Kher among others.

Author

Savita Sauvin

Date

2010-10-01 18:38

Shaping the Future of the Newspaper


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