Wed - 18.10.2017

Cox Media launches local discount programme

Cox Media launches local discount programme

Aiming to create another digital revenue stream, U.S. publisher and broadcaster Cox Media is buying discount site DealSwarm, which will be open in the next few weeks, paidContent reported yesterday.

The site will offer customers deals of 50 percent or more off services from local businesses, such as restaurants and entertainment venues. Cox, which is based in Atlanta, will make DealSwarm available to people in cities in which it currently has outlets: Atlanta, Austin, Dayton and Seattle. The site will be rolled out in other markets in 2011.

DealSwarm will likely be a major competitor for Groupon, the Atlanta Business Chronicle noted.

"Different from others in the group buying space, our local media properties in each DealSwarm market bring unprecedented marketing power with established readers, viewers and listeners," said David Shipps, DealSwarm's vice president, according to a press release. "For our business partners, there are no upfront costs. They simply benefit from new customers and a fantastic promotional opportunity for their business."


Leah McBride Mensching


2010-10-13 16:36

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