Date

Wed - 18.10.2017


Sunday Times to launch Zulu edition

Sunday Times to launch Zulu edition

South Africa's Sunday Times will launch a Zulu-language edition in KwaZulu-Natal Nov. 7, BizCommunity.com reported Friday. This will be the first time the paper will be published in a language other than English in its 104-year history.

The Sunday Times made the decision to launch the edition, called the Sunday Times Zulu Edition, after focus groups showed the additional language publication would be in great demand. The new edition will focus on the area's politics and general news, as well as sport and celebrity news. The only sections to be in English will be the television guide and Careers.

Image: Webster's Online Dictionary shows the regions in which Zulu is a top language spoken in South Africa.
The Sunday Times has 4 million readers, making it the largest weekend paper in South Africa. An expansion into the Zulu-language will begin at 10,000 copies, but will likely grow, Journalism.co.za reported.

"All the signs are that in KZN, indigenous language publications are highly sought after by readers," Ray Hartley, the Times's editor, told Journalism.co.za. "There's huge circulation growth in that area. [Zulu is] one of South Africa's languages that has really adapted very well with the times. It's a language that's very fluent and used a lot in business, in politics, so it's a growth area."

Zulu translations of stories written in English will take up about 15 percent more space on the page, which means stories will have to be cut or edited down. Extra time will also have to be given for translated stories, which means breaking news that appears in English versions may not make it into the Zulu version.

Author

Leah McBride Mensching

Date

2010-11-01 19:03

Shaping the Future of the News Publishing


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