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News Ltd to launch iPad apps for Australian tabloids

News Ltd to launch iPad apps for Australian tabloids

Rupert Murdoch's News Limited will launch next Friday iPad applications for two of its Australian tabloids, The Daily Telegraph and The Herald Sun, The Age reported today. Two other apps for The Courier-Mail and The Advertiser will follow in December.

News Ltd Chief Executive Officer John Hartigan remembered that 15 years ago newspaper websites led "to an explosion in readership," The Australian quoted. "Now a new generation of readers is eagerly consuming digital journalism on tablet devices - expanding our reach even further - and is prepared to pay for high-quality content," he said, explaining that developing iPad apps was the next logical step.

According to The Courier-Mail, the apps will be available through Apple's iTunes store and subscription will cost $7.99 a month. They will include news and videos and the content will be updated daily.

News Ltd made the announcement hours before James Murdoch, CEO of News Corp in Europe and Asia and son of News Ltd's owner, would say that sales of newspaper apps were cannibalizing the print version of the dailies the Editors Weblog, SFN's sister publication, reported today.


Clara Mart


2010-11-12 21:04

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