The United Kingdom's third largest newspaper recently launched its own iPhone and iPad application site, which offers 17 apps, Newspaper Innovation reported Wednesday.

The website, called Metro Apps, "specifically targets Metro's demographic of 18-to 45-year-old urban professionals" and its a joint venture between the newspaper and Associated & Northcliffe Mobile & TV, the new division that Daily Mail and General Trust created after closing AND last April, paidContent.org explained.

According to its website, Metro Apps is also host a monthly competition "where mobile app developers can win a publishing deal to make their app famous."

So far, the site offers two paid games at £0.59 each; five free lifestyle apps which include jobs and property finder; two cab and metro apps; six paid phrase book apps and one travel one.