MEN Media, an affiliate of UK publisher Trinity Mirror, revealed that on November 25 it will launch a business magazine called Business Week for its audience in Manchester, paidContent reported.

By the end of January 2011, Business Week aims to achieve a circulation of 12,000, The Drum added. The move can be understood as a way to boost the title's presence throughout Manchester's business circle.

Image: Journalism.co.uk

"This investment shows that MEN Media are committed to producing the best in business coverage in Greater Manchester across all of our titles and websites, which will benefit the business community in the area as a whole," said MEN Media Managing Director David Sharrock.

According to Manchester Evening News, the 40-page colour title will be the only weekly of its kind in the region. Content includes news, in-depth coverage, interviews, advice and profiles, written by MEN's specialized business reporters.

The magazine will be delivered automatically to members of the business community thanks to an "exclusive" subscription list and will be available for the general audience through an Internet edition, Manchester Evening News explained. In addition, it will be present across outlets in the town's city center, the airport as well as business parks.

By the end of January 2011, Business Week aims to achieve a circulation of 12,000, The Drum added. The move can be understood as a way to boost the title's presence throughout Manchester's business circle.

Previously this year, the area saw the failure of another business title, publisher Crain's Manchester Business and the launch of a new one, Manchester Matters, Hold The Front Page informed. Manchester Business shut down in June due to lack of aid from important advertisers and its readers were incited to subscribe to TheBusinessDesk.com, a specialist website that the title reached an agreement with.

MEN will also increase business content across other titles, such as the Manchester Evening News, Hold The Front Page added.