Indian daily NaiDunia last week launched an eight-page newspaper for children between ages 11 and 17 called NaiDunia Disha, afaqs! news site reported.
The Berliner-format paper is published six days a week and is distributed in 20 schools of Indore city, where is expected to reach 15,000 students. According to Exchange4media.com, the publication includes current news and puzzles, jokes, riddles and a science section.
"The reason why students shy away from the traditional newspapers is the newspaper itself," said the vice-president of sales and development Debu Mishra. "The content is not made keeping children in mind. They deserve knowledge supplement, along with the textbook studies."
Mishra said that NaiDunia Disha, which is only available in the schools on demand, would be distributed in other cities like Bhopal, Gwalior and Raipur.


