WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 03.09.2014


Report: News Corp, Apple to launch The Daily on Dec. 9

Report: News Corp, Apple to launch The Daily on Dec. 9

Apple and News Corp may be ready to launch The Daily on December 9, according to John Gruber, of Daring Fireball. Apple may also announce subscriptions through iTunes, enabling consumers to receive automatically delivered newspapers and magazines directly to their iPads.

Rupert Murdoch's first tablet-only publication will be launched exclusively as an app for the iPad, and appear later on Android tablets. Its budget is believed to be US$30 million, with a staff of about 100.

Currently, iPad users download and pay for digital issues of a publication one issue at a time, Digital Trends pointed out.

"In addition to this being moderately inconvenient, it also keeps consumer information out of publishers' hands. Which is why, up to this point, publishers haven't warmed to the idea of rolling subscriptions through the App Store. Apple's refusal to share subscriber data limits publishers' ability to target their audiences for advertising and marketing purposes."

Author

Leah McBride Mensching

Date

2010-11-26 18:28

Shaping the Future of the News Publishing


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