As the holidays approach, gift giving - and online buying - are in full swing. Publishers selling products, from subscriptions to travel packages to household items, can only better their businesses by making their sites easier and safer to use.
Scott Smigler, founder and president of Internet marketing company Exclusive Concepts, Inc., which specialises in small to mid-sized online retailers, wrote a checklist of advice for those selling online. His advice, featured on Mashable.com, states that one of the most important things retailers can do is make sure quality control is utmost. This includes making sure customers understand the site is secure, easy to use, is error-free, and loads quickly on all types of browsers.
For the full list, visit his article on Mashable.com.