The International Herald Tribune released last Thursday a free iPad app, in which users can read the articles of the day and breaking news, paidContent.org reported yesterday.
The application is already available in 180 countries and it will remain free until 2011, MediaWeek revealed. By that time, parent company The New York Times is expected to start charging for content, paidContent.org reminded.
According to Apple's iTune store, the International Herald Tribune app also offers a "comprehensive Business with Reuters section" and columns written by Roger Cohen, Thomas L. Friedman and Paul Krugman. Furthermore, readers will have access to The Day in Pictures, video content and a weather tool.
"The app is a version of Press Engine, the mobile content software New York Times Company this August started offering to other publishers," paidContent.org explained.