The 21st World Newspaper Advertising Conference opened in Malta on Thursday with what might seem to some to be a revolutionary concept: print will continue to be a unique advantage in the advertising world for many years to come, despite rhetoric to the contrary about all things digital.

Though the rapid growth of digital revenues and usage is significant, print continues to provide the bulk of revenues to newspaper companies - even in light of the "second wave" of digital developments on mobiles and tablets. And even where digital advertising revenues are approaching and surpassing those of print, the traditional print newspaper continues to produce large revenues and profits, from both sales and advertising.

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