We all know that regional publishers are currently in transition. On the one hand, driven by a growing interest in local web content, the online audience for regional papers grew by nearly 25 per cent over the second half of 2010. On the other hand, print circulations are dropping, along with corresponding advertising revenue.

Most regionals realise that innovation and new services are the keys to digital success, which is why they are experimenting with a raft of new ideas to attract and retain consumers and drive revenues.

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