WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 01.10.2014


News organizations should build apps that solve problems, not just republish content

News organizations should build apps that solve problems, not just republish content

News organizations whose mobile apps only provide users with their articles or videos are missing a big opportunity.

An application, by definition, should be applied to perform a task, to solve a problem. Most news doesn't do that.

Rather than just feed readers recent stories you wrote about their problems, apps can provide tools and data that enable users to actually solve their problems. When you solve problems, you get more loyal users and a chance to make more money. Here's how.

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Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-09-23 11:50

Shaping the Future of the News Publishing


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