WAN-IFRA

Shaping the Future of the Newspaper

Date

Thu - 18.09.2014


Regional media needs dedicated sales staff to survive in print and online

Regional media needs dedicated sales staff to survive in print and online

by Rick Waghorn

Two quick stories to hopefully illustrate why I believe the salvation of local news in this country and beyond lies in reuniting Batman with Robin and once more pairing the local news reporter with his local advertising equivalent.

Earlier this autumn I served a request using the Freedom of Information Act on Norfolk County Council after it opted to collaborate with a well-known online advertising firm in Mountain View, California with regard to their online advertising provision.

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Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-11-18 10:08

Shaping the Future of the News Publishing


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