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Flipboard introduces 'Cover Stories' for iPad

Flipboard introduces 'Cover Stories' for iPad

The popular social newsreader Flipboard has announced that it's adding a new feature to its iPad app: Cover Stories.

Cover Stories, previously only available on Flipboard's mobile app, is a feature that picks links most likely to be relevant to users' interests based on what their friends are sharing and what they've previously read.

Daniel Terdiman at CNET writes that the feature learns from users' behaviour, so that the more they visit, the more relevant articles Flipboard can deliver. Terdiman quotes his colleague Rafe Needleman, who said that Cover Stories "did a good job of finding articles I didn't know about and that I would be interested in reading."

But Robert Andrews at paidContent questions the decision to launch Cover Stories on the iPad. "Since Cover Stories was designed to cater to more time-pressed mobile users, its appearance on iPad, which gets longer read times from leanback readers, seems unusual," he writes.

Flipboard is introducing other new features as part of the same update, including a new page where users can fix their favourite feeds. "This is one of the most-requested features from Flipboard fans," writes the company.

The iPad app has also been given a slightly new look, with headlines shown over, rather that under, the leading picture for a story. According to Andrews, the change makes Flipboard on the iPad feel "slightly more akin to glossy magazines".

More significantly, perhaps, the update has features that cater for more global users. It includes international content guides for seven countries including France, Taiwan and Hong Kong, and offers a new, French language version of the app.

The international features are perhaps part of a trend of Flipboard trying to court audiences outside the US. The company made its first step toward real international expansion at the end of last year, when in launched in China.

Sources: Flipboard (1) (2), paidContent, CNET, Editors Weblog


Hannah Vinter


2012-03-01 17:49

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