The topic of audience measurements is of great importance to the news publishing industry in a time of multiple channel publishing. Being able to show an accurate figure of the combined reach of print, online and mobile would be most valuable. Also for WAN-IFRA this is an important issue to put on the agenda. One international forum where measurement issues for all medias are discussed soon, is the I-COM Global Summit, taking place in Rome 15-18 October.
The I-COM is an industry backed international forum for exploring Data & Measurement issues facing the Digital Marketing Industry, with the goals of showcasing meaningful innovation and working toward consensus on best practices.
The theme of Global Summit this year is ‘Big Data: Game Changing Strategies that drive your Brand’. The Big Data trend and its particular significance to Digital Marketing will be discussed and the event will also cover key Data & Measurement topics such as Social, Mobile, Multi-Screen, Advertising Effectiveness and Man vs. Machine.
WAN-IFRA members benefit from a special member price of 20% off the regular fee. Read more and register here: http://i-com.org/global-summits-2012-pricing