From the Apple team that brought us smartphones that changed everything – again - comes the iPhone 5: the phone that changed very little. For the first time.
'Evolution not revolution’ is the phrase several commentators are turning to when summing up Apple’s newest release. Lighter, thinner and faster than its predecessors, the iPhone 5 nonetheless lacks the ‘wow’ factor we have come to expect from its makers. Hardly surprising really, given that it is the sixth incarnation of Apple’s ground-breaking smartphone.
Publishers and reporters hoping that with the new iPhone Apple would provide tools and technology that could once again change to face of journalism are likely to be disappointed. Certain features will endear the new handset to journalists who use, or want to use, their smartphones for on-the-ground reporting and information gathering. However in terms of its being used as a reporting gadget, there is little that sets the new model apart from its previous incarnation.