ABOUT US

Since 1997, the World Association of Newspapers has partnered with some of the most prominent brand names in the media industry in order to provide newspaper publishers with actionable, strategic plans about the multiple challenges facing the industry. The Shaping the Future of the Newspaper project was born to help newspapers address short-term and long-term plans to survive and thrive in the changing media environment. The SFN project identifies multiple topics of import to publishers' operational and strategic opportunities, and develops reports on these topics, which include step-by-step strategies, case studies, and analysis of trends -- in a context that is relevant to newspaper executives. Today, the SFN project produces seven strategic reports per year.

The SFN Project has four Strategic Business Partners:

· manroland, a leading world company for newspaper production systems.

· Norske Skog, a leading global manufacturer of newsprint products.

· Telenor, the leading Norwegian telcom, IT and media company.

· Atex, the world's leading provider of content management software and services to the global media industry.