http://www.sfnblog.com/ en Copyright 2010 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification Newspapers must find new revenue streams outside advertising in order to survive, the CEO of Publicis told the inaugural Abud Dhabi media summit today, MediaGuardian reported.

"It is not and/or but and/and. We need to have advertising and paid content. Some part of the content could be open and others available on subscription or pay per view," said Maurice Lévy, head of the French advertising group, the third largest in the world by revenue. ]]> http://www.sfnblog.com/advertising/2010/03/publicis_ceo_newspapers_over-dependent_o.php http://www.sfnblog.com/advertising/2010/03/publicis_ceo_newspapers_over-dependent_o.php Advertising Business model online advertising revenue streams Tue, 09 Mar 2010 17:32:03 -0600 Google's next move in the online advertising business will be to charge premium prices from brand advertisers for "above the fold" ads, making display the search giant's "next billion dollar business," CEO Eric Schmidt said, paidContent reported.

Premium, "above the fold" ad placements will be aimed at top marketers, who will be able to bid against one another for the units that will be placed in the top half of users' screens. Previously, advertisers have not been able to select where ads will show up. ]]> http://www.sfnblog.com/advertising/2010/03/google_premium_display_ads_to_be_next_bi.php http://www.sfnblog.com/advertising/2010/03/google_premium_display_ads_to_be_next_bi.php Advertising display ads Google online advertising Mon, 08 Mar 2010 07:53:21 -0600 Newspapers around the globe are innovating their advertising practices in many ways, both big and small, and the best examples were on display this week at the World Newspaper Advertising Conference in Copenhagen, Denmark.

As advertising and sales revenues are hit both by recession and increasing competition, newspaper companies are rapidly developing a wide array of new revenue possibilities. The conference, which closed on Friday, examined many of the new trends - and some unusual projects that show just how flexible newspapers can be. Two major themes emerged from the conference, organised by the World Association of Newspapers and News Publishers (WAN-IFRA): better audience and advertising effectiveness research is essential, and the traditional business model for newspapers - gaining revenue from advertising and sales - can be enhanced in a modern media company. ]]> http://www.sfnblog.com/advertising/2010/03/innovations_in_advertising_newspapers_de.php http://www.sfnblog.com/advertising/2010/03/innovations_in_advertising_newspapers_de.php Advertising Advertising trends conference Fri, 05 Mar 2010 13:04:37 -0600 Eamonn Byrne, business director of the World Association of Newspapers and News Publishers (WAN-IFRA), opened the 20th World Newspaper Advertising Conference in Copenhagen today with an overview of advertising trends. Many markets reported a 30 percent to 40 percent drop last year.

The United States, for example, was particularly hard hit ­ a 29 percent drop in newspaper advertising revenues in the third quarter of 2009, according to the Newspaper Association of America. And Zenith Optimedia said there was a 13.1 percent average fall in advertising revenues world-wide in the first half of 2009. But Mr Byrne said it was important to remember that it isn't only media companies that suffered in 2009  the downturn hit nearly all industries. And the forecasts for 2010, for the most part, expect improvement. ]]> http://www.sfnblog.com/advertising/2010/03/20th_world_newspaper_ad_conference_where.php http://www.sfnblog.com/advertising/2010/03/20th_world_newspaper_ad_conference_where.php Advertising conference revenue streams Thu, 04 Mar 2010 11:38:22 -0600 Google last month took a page from Twitter's playbook, testing its trending topics concept and launching Google Buzz. Now it's Twitter's turn. All Things Digital's Peter Kafka reveals that Twitter's new ad platform looks a lot like Google's.

Although plans are still in the works, it is expected that ads will be linked to Twitter searches, and will also use Twitter's format. The micro-blogging service will work with ad buyers and agencies at first, with the aim to grow into the self-service model like Google, according to Kafka.

]]> http://www.sfnblog.com/advertising/2010/03/twitter_to_launch_search-related_ads.php http://www.sfnblog.com/advertising/2010/03/twitter_to_launch_search-related_ads.php Advertising Google search ads Twitter Tue, 02 Mar 2010 17:23:53 -0600 The rise of digital technologies have created a new generation of "digital junkies," voracious consumers and creators content, according to the new South African 2010 Flux Trendreview, BizCommunity's Issa Sikiti da Silva reported today.

Although some say digital junkies have difficulty understanding privacy, relating to people face-to-face or not being loyal to brands, especially media brands, Ian Calvert, co-founder of Instant Grass, said he disagrees. He told attendants at the Digital Lab workshop in conjunction with the Flux Trendreview conference that 52 percent of these people have blogged about a brand, 69 percent have given feedback on a brand's Web site, 69 percent have read a corporate blog post and 77 percent have viewed a television commercial on YouTube, da Silva reported.

]]> http://www.sfnblog.com/advertising/2010/03/report_digital_generation_not_anti-brand.php http://www.sfnblog.com/advertising/2010/03/report_digital_generation_not_anti-brand.php Advertising digital trends Mon, 01 Mar 2010 16:03:43 -0600 In an effort to maximise revenue on display ads for online publishers, Google this week announced the launch of an upgraded and rebranded ad-serving platform, DoubleClick for Publishers (DFP), TechCrunch reported.

Google plans to consolidate all its ad serving products for display ads under the DoubleClick banner, by transforming the former Google Ad Manager into a "feeder system" for DoubleClick for Publishers (formerly called DART). Along with rebranding, the DoubleClick platform also has features, including a new dashboard to manage the ads served on a publisher's Web site, improved ad-serving algorithms, and a new set of APIs.

]]> http://www.sfnblog.com/launches_and_closures/2010/02/google_announces_doubleclick_for_publish.php http://www.sfnblog.com/launches_and_closures/2010/02/google_announces_doubleclick_for_publish.php Advertising Launches and Closures Google Online advertising Fri, 26 Feb 2010 12:29:44 -0600 Australian online employment advertiser Seek is planning to make acquisitions in the eduction and training sectors and therefore steal more classified market share from newspapers, The Australian reported.

Seek reported a 13 percent net profit rise, to A$36.6 million for the six months leading to December, beating market expectations by more than 20 percent. ]]> http://www.sfnblog.com/advertising/2010/02/australian_online_employment_site_aims_f.php http://www.sfnblog.com/advertising/2010/02/australian_online_employment_site_aims_f.php Advertising classified networks Classifieds online advertising Wed, 24 Feb 2010 08:11:07 -0600 Capital Public Radio, Northern California's local National Public Radio affiliate, has joined the Sacramento Local Online Ad Network, The Sacramento Press announced yesterday. SLOAN now has more than 30 premier sites that give national and local brands a platform to buy digital media in the Sacramento region.

SLOAN was launched in January to give local, independent online publishers a place to buy digital ads for the Sacramento area. ]]> http://www.sfnblog.com/advertising/2010/02/public_radio_partners_with_local_ad_netw.php http://www.sfnblog.com/advertising/2010/02/public_radio_partners_with_local_ad_netw.php Advertising digital advertising online advertising Thu, 18 Feb 2010 08:52:15 -0600 Public relations professionals and advertisers are meeting consumers on social media, where younger consumers and professionals spend an increasing amount of time, the Bangkok Post reported. According to January figures, Thailand is Facebook's second-highest growing market, with more than 150,000 new accounts set up weekly.

In New Zealand, a new survey found that 70 percent of respondents feel social media is a good way to communicate with customers, TVNZ reported. However, the Communication Agencies Association of New Zealand study also found that firms are reluctant to spend money on social media marketing budgets, with 85 percent of businesses saying they plan to invest 5 percent or less of their marketing budgets on social media in 2010. ]]> http://www.sfnblog.com/advertising/2010/02/social_media_use_growing_at_firms_in_tha.php http://www.sfnblog.com/advertising/2010/02/social_media_use_growing_at_firms_in_tha.php Advertising Public relations social media Social Networking Tue, 16 Feb 2010 16:24:43 -0600 Throughout the advertising downturn over the past couple years, preprinted inserts, which often contain coupons along with ads, held up reasonably well. However, inserts are increasingly facing digital competition, and because they make up half of retail advertising, newspapers need to address this issue, the Newspaper Association of America stated in a white paper published in late October.

The report was little-noticed, Poynter's Rick Edmonds wrote today, but newspapers are beginning to put strategies in place. ]]> http://www.sfnblog.com/advertising/2010/02/edmonds_printed_inserts_under_siege.php http://www.sfnblog.com/advertising/2010/02/edmonds_printed_inserts_under_siege.php Advertising inserts Print ads Mon, 15 Feb 2010 16:48:48 -0600 Google will no longer target ads on a query-by-query basis, and will instead use hours of search history to target ads to users when they use search keywords, the search giant announced in a blog post Wednesday. This means Google will store each query in order to display targeted ads related to that keyword hours later, on the search page or a site that uses Google ads.

"We've recently started to expand the use of the query words in referral URLs to a few hours so we can so we can continue to deliver more relevant ads," the blog post stated. "After a short period of time (a few hours) the query words are no longer used for the purposes of matching ads. Of course, users can continue to opt out of our advertising cookie at any time here." ]]> http://www.sfnblog.com/advertising/2010/02/google_to_expand_ad_targeting_to_a_few_h.php http://www.sfnblog.com/advertising/2010/02/google_to_expand_ad_targeting_to_a_few_h.php Advertising Google online ad revenue Fri, 12 Feb 2010 17:19:33 -0600 UK national newspaper business Associated Newspapers Ltd. this morning reported a 12 percent fall in overall revenue in the last three months of 2009 to £208 million for the period. Meanwhile, Associated's owner, Daily Mail and General Trust, recorded a year-on-year revenue decline of 15 percent in the last three months of 2009, to £482m for the period, Press Gazette reported.

Meanwhile, the company is looking to build new revenue streams, as evidenced by free daily Metro's plans to launch new revenue streams online, MediaWeek reported. Metro is looking to overhaul the commercial aspect of the site, while also launching new audio and video tools. The reworked site is expected to go live from its test phase next month.

]]> http://www.sfnblog.com/employment/2010/02/dmgt_properties_see_revenues_slide_metro.php http://www.sfnblog.com/employment/2010/02/dmgt_properties_see_revenues_slide_metro.php Advertising Employment ad revenue quarterly data Wed, 10 Feb 2010 15:53:15 -0600 McClatchy Co. will not put up paywalls, and is instead "comfortable" with an ad-supported online model, CEO Gary Pruitt announced today, MediaPost reported.

However, the U.S. newspaper publisher will continue experimenting, offering paid content relating to state government news (which will target wealthy lobbyists) at its newspaper in Raleigh, North Carolina, for example. ]]> http://www.sfnblog.com/financials/2010/02/mcclatchy_dismisses_paywalls.php http://www.sfnblog.com/financials/2010/02/mcclatchy_dismisses_paywalls.php Advertising Financials Business model McClatchy online ad revenue paywalls Tue, 09 Feb 2010 16:30:54 -0600 News International Commercial has launched outdoor and print advertisements that aim to show the power of newspapers and magazines, MediaWeek.co.uk reported today.

The ads are based on research from Microsoft Advertising, which in December stated that for large retailers, print advertising is more effective than online ads, and more than twice as effective as television ads. Each £1 spent on print ads garner £5 in revenue, while TV and Internet ads bring in £2.15 and £3.44, respectively.

]]> http://www.sfnblog.com/advertising/2010/02/news_international_ads_showcase_power_of.php http://www.sfnblog.com/advertising/2010/02/news_international_ads_showcase_power_of.php Advertising Print Data Outdoor advertising Power of Print Print advertising Mon, 08 Feb 2010 16:58:07 -0600