<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
    <channel>
        <title>Shaping the Future of the Newspaper Blog - Advertising</title>
        <link>http://www.sfnblog.com/</link>
        <description></description>
        <language>en</language>
        <copyright>Copyright 2012</copyright>
        <lastBuildDate></lastBuildDate>
        <generator>http://www.sixapart.com/movabletype/</generator>
        <docs>http://www.rssboard.org/rss-specification</docs>
        
        <item>
            <title>Digital ad spending to overtake print</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Picture 40.png" src="http://www.sfnblog.com/Picture%2040.png" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" height="88" width="242" /></span><div>For news publishers, there's no doubt that the digital age has well and truly arrived. <b>eMarketer</b> published a <a href="http://www.emarketer.com/PressRelease.aspx?R=1008788">report</a> in January predicting that online advertising spending in the United States will overtake print this year.&nbsp;</div><div><br /></div><div>Spending on online ads in the US grew by 23% last year, totaling $32.03 billion, estimates eMarketer. The company, which provides analysis of internet market trends based on its own assessment of ad selling companies' reported revenues as well as on data from other industry sources, predicts that online ad spending will grow another 23.3% this year, to reach $39.5 billion.&nbsp;</div><div><br /></div><div>Meanwhile, US print advertising, which totaled an estimated $36 billion in 2011, is expected to drop to $33.8 billion.&nbsp;</div><div><br /></div><div><br /></div> ]]></description>
            <link>http://www.sfnblog.com/advertising/2012/02/digital_ad_spending_to_overtake_print.php</link>
            <guid>http://www.sfnblog.com/advertising/2012/02/digital_ad_spending_to_overtake_print.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">digital advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">eMarketer</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">print</category>
            
            <pubDate>Fri, 03 Feb 2012 07:02:59 -0600</pubDate>
        </item>
        
        <item>
            <title>Tablets increasingly important for advertisers?</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="ipad image.jpg" src="http://www.sfnblog.com/ipad%20image.jpg" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" height="160" width="240" /></span><div>In mid December last year, 10% of adults in the US owned a tablet computer and 10% owned an ebook reader. According to a report published by<b> </b><a href="http://www.pewinternet.org/Reports/2012/E-readers-and-tablets.aspx?src=prc-headline"><b>PEW</b></a> today, by early January this year both of these figures had jumped to 19%.&nbsp;</div><div><br /></div><div>The same report estimated that the number of American adults who owned at least one tablet or eReader leapt from 18% in December to 29% in January.</div><div><br /></div><div>Father Christmas's generosity seems likely to have a big impact on publishers. According to a poll by <a href="http://www.idgconnect.com/download/8007/ipad-business-survey-2012?source=connect"><b>IDG Connect</b></a>, 72% of 210 surveyed worldwide professionals say that they bought fewer newspapers after getting an iPad. According to the same research, as<a href="http://paidcontent.org/article/419-research-professionals-with-ipads-are-deserting-printed-media"><b> Paid Content </b></a>reports, 70% of participants also said that they bought fewer books.&nbsp;</div><div><br /></div><div>Although the sample data is small, the trends are obvious: tablet sales are booming, print is losing out.&nbsp;</div><div><br /></div><div><br /></div><div><br /></div> ]]></description>
            <link>http://www.sfnblog.com/business/2012/01/tablets_increasingly_important_for_adver.php</link>
            <guid>http://www.sfnblog.com/business/2012/01/tablets_increasingly_important_for_adver.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Business</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">advertising sales</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">magazine</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Tablet Computer</category>
            
            <pubDate>Mon, 23 Jan 2012 10:58:20 -0600</pubDate>
        </item>
        
        <item>
            <title>It&apos;s business time for local papers with Local Business Accelerators</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Picture 7.png" src="http://www.sfnblog.com/Picture%207.png" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" height="182" width="304" /></span><div>A rough economic climate made 2011 a hard year in Britain, both for local business and for local newspapers. But perhaps a problem shared is a problem halved for the two industries, as the <b><a href="http://www.newspapersoc.org.uk/">Newspaper Society</a></b> has named the winners of its <b><a href="http://www.newspapersoc.org.uk/accelerate-me">Local Business Accelerators</a></b> scheme, which supports new business while promoting local newspaper advertising.&nbsp;</div><div><br /></div><div>The scheme, launched last year, and described as a "special partnership between your local newspaper and selected businesses in your community", encouraged UK start-ups to apply for a chance to win a three month advertising campaign with their local paper, as well as mentoring from a business expert.&nbsp;</div><div><br /></div><div>The initiative is backed by Deborah Meaden from Dragon's Den, who will mentor the overall national winner, to be chosen later this year.&nbsp;</div><div><br /></div><div><br /></div> ]]></description>
            <link>http://www.sfnblog.com/business/2012/01/its_business_time_for_local_papers_with.php</link>
            <guid>http://www.sfnblog.com/business/2012/01/its_business_time_for_local_papers_with.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Business</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">advertising sales</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">local advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">local newspapers</category>
            
            <pubDate>Fri, 13 Jan 2012 08:04:51 -0600</pubDate>
        </item>
        
        <item>
            <title>Regional media needs dedicated sales staff to survive in print and online</title>
            <description><![CDATA[<i>by Rick Waghorn</i><br /><br />Two quick stories to hopefully illustrate why I believe the salvation of local news in this country and beyond lies in reuniting Batman with Robin and once more pairing the local news reporter with his local advertising equivalent.<br /><br />Earlier this autumn I served a request using the Freedom of Information Act on Norfolk County Council after it opted to collaborate with a well-known online advertising firm in Mountain View, California with regard to their online advertising provision. <br /><a href="http://www.themediabriefing.com/article/2011-11-15/regional-media-needs-dedicated-sales-staff-to-survive-in-print-and-online" target="_blank"><br />Continue reading on TheMediaBriefing</a><br /> ]]></description>
            <link>http://www.sfnblog.com/advertising/2011/11/regional_media_needs_dedicated_sales_sta.php</link>
            <guid>http://www.sfnblog.com/advertising/2011/11/regional_media_needs_dedicated_sales_sta.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">advertising sales</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">regional newspapers</category>
            
            <pubDate>Fri, 18 Nov 2011 02:08:42 -0600</pubDate>
        </item>
        
        <item>
            <title>Publishers are solving the print-digital advertising disconnection - but is it too late?</title>
            <description><![CDATA[When it comes to editorial practices, online and non-online platforms are increasingly given the same importance. Break the story online, give the analysis in print. That's the approach taken by many B2B magazines, newspapers and even TV news programmes. But commercially, is the gap between bits and bytes still too big and are predominately print-based publishers moving too slowly?<br /><br />In a low-key announcement yesterday, Guardian News &amp; Media says that as part of its "digital first" strategy it will consolidate print and online advertising systems into one ad selling platform.<br /><br /><a href="http://www.themediabriefing.com/article/2011-11-03/publishers-are-solving-the-print-digital-advertising-disconnection-but-is-it-too-late" target="_blank">Continue reading on TheMediaBriefing</a> ]]></description>
            <link>http://www.sfnblog.com/advertising/2011/11/publishers_are_solving_the_print-digital.php</link>
            <guid>http://www.sfnblog.com/advertising/2011/11/publishers_are_solving_the_print-digital.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Internet</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Advertising trends</category>
            
            <pubDate>Thu, 17 Nov 2011 03:57:26 -0600</pubDate>
        </item>
        
        <item>
            <title>Moneyball: Fixing Newspaper Web Sales</title>
            <description><![CDATA[Traditional Newspaper management is just like the old guard in Baseball. That's what you'll think after watching Moneyball starring Brad Pitt as Oakland A's general manager; Billy Beane.<br /><br />Based on a true story, Moneyball shows Beane going up against his old school, know-it-all, front office. He's tired of being in last place and squeaking by on a shoe string budget. Unable to afford star players, Billy decides to slaughter a few sacred cows and installs experimental yet logical tactics into his game plan.<br /><a href="http://meltaylormedia.com/2011/09/moneyball-fixing-newspaper-web-sales/" target="_blank"><br />Continue reading on Mel Taylor Media</a><br />]]></description>
            <link>http://www.sfnblog.com/advertising/2011/10/moneyball_fixing_newspaper_web_sales.php</link>
            <guid>http://www.sfnblog.com/advertising/2011/10/moneyball_fixing_newspaper_web_sales.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">online ad revenue</category>
            
            <pubDate>Thu, 06 Oct 2011 02:19:08 -0600</pubDate>
        </item>
        
        <item>
            <title>How Newspapers Can Profit From Tablets -- and Do It Without News Content</title>
            <description><![CDATA[What looks like a dark cloud hanging over newspaper financials might actually be the shadow of the tablet market -- a towering giant just a few moons from waking up, pounding down The Fourth Estate's door of opportunity and offering to share a $278.9 billion payload. &nbsp;<br /><br />According to Forrester Research, the U.S. tablet market is about to explode, and 82 million Americans -- one third of the online population -- are projected to own one of the devices by 2015. <br /><a href="http://www.editorandpublisher.com/TopStories/Article/Editorial--How-Newspapers-Can-Profit-From-Tablets---and-Do-It-Without-News-Content" target="_blank"><br />Continue reading on Editor &amp; Publisher</a><br /> ]]></description>
            <link>http://www.sfnblog.com/business/2011/09/how_newspapers_can_profit_from_tablets_-.php</link>
            <guid>http://www.sfnblog.com/business/2011/09/how_newspapers_can_profit_from_tablets_-.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Business</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Internet</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Tablet Computer</category>
            
            <pubDate>Thu, 29 Sep 2011 02:52:22 -0600</pubDate>
        </item>
        
        <item>
            <title>Why Local Media Can Dominate Daily Deals</title>
            <description><![CDATA[Pundits have been quick to predict the demise of daily deals following the recent news that Facebook and Yelp have scaled back their entries into the market, and that Groupon has delayed its IPO. Rather than buy into this hype, local media need to view this moment as an opportunity to double down and consolidate their positions to capitalize on this important new revenue stream.<br /><br />While the deals industry is clearly going through a shakeout, revenue around deals is still growing at an impressive pace.<br /><br /><a href="http://streetfightmag.com/2011/09/20/why-local-media-can-dominate-daily-deals/" target="_blank">Continue reading on Street Fight</a><br /> ]]></description>
            <link>http://www.sfnblog.com/advertising/2011/09/why_local_media_can_dominate_daily_deals.php</link>
            <guid>http://www.sfnblog.com/advertising/2011/09/why_local_media_can_dominate_daily_deals.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Business</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Internet</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">daily deals</category>
            
            <pubDate>Thu, 22 Sep 2011 03:50:37 -0600</pubDate>
        </item>
        
        <item>
            <title>USA: &apos;Innovation Mission&apos; Yields Digital Must-Dos</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="SNA.jpg" src="http://www.sfnblog.com/SNA.jpg" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" height="54" width="500" /></span>One of the most important lessons from the Suburban Newspapers of America's "innovation mission" was that papers' need to make an intense commitment to digital training. Such training, said Jon Rust, co-president of Rust Communications, needs to be "built into the very fiber of the organization."<br /><br />Legacy reps can and should sell digital products. Digital-only staff is necessary for certain products. Newspaper companies should create new businesses rather than trying to innovate their old ones.<br /><br /><a href="http://www.netnewscheck.com/article/2011/09/15/14028/innovation-mission-yields-digital-mustdos" target="_blank">Continue reading on NetNewsCheck</a><br /><div><br /></div>]]></description>
            <link>http://www.sfnblog.com/advertising/2011/09/usa_innovation_mission_yields_digital_mu.php</link>
            <guid>http://www.sfnblog.com/advertising/2011/09/usa_innovation_mission_yields_digital_mu.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">ad sales</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">training</category>
            
            <pubDate>Wed, 21 Sep 2011 03:06:57 -0600</pubDate>
        </item>
        
        <item>
            <title>Online video advertising - Chris Bunyan looks at how online video advertising can help regional publishers</title>
            <description><![CDATA[We all know that regional publishers are currently in transition. On the one hand, driven by a growing interest in local web content, the online audience for regional papers grew by nearly 25 per cent over the second half of 2010. On the other hand, print circulations are dropping, along with corresponding advertising revenue.<br /><br />Most regionals realise that innovation and new services are the keys to digital success, which is why they are experimenting with a raft of new ideas to attract and retain consumers and drive revenues. <br /><br /><a href="http://www.inpublishing.co.uk/kb/articles/online_video_advertising.aspx" target="_blank">Continue reading on InPublishing </a>]]></description>
            <link>http://www.sfnblog.com/advertising/2011/07/online_video_advertising_-_chris_bunyan.php</link>
            <guid>http://www.sfnblog.com/advertising/2011/07/online_video_advertising_-_chris_bunyan.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Internet</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Advertising trends</category>
            
            <pubDate>Tue, 26 Jul 2011 03:43:59 -0600</pubDate>
        </item>
        
        <item>
            <title>Digital Drill Sergeant: Do Your Sales Reps Have the Training They Need?</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Drill_sergeant.jpg" src="http://www.sfnblog.com/Drill_sergeant.jpg" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" height="180" /></span>Even with the economy showing signs of recovery, sales of newspaper advertising are still largely down across the industry -- both in print and online. Publishers have been frantically seeking ways to reverse that trend and generate sales, with much hope being placed in the digital realm. But with all of the new digital formats available -- rich media, video embeds, GPS tagging, search engine optimization, social networking -- how is a sales rep supposed to keep up? <br /><br /><a href="http://www.editorandpublisher.com/Features/Article/Digital-Drill-Sergeant--Do-Your-Sales-Reps-Have-the-Training-They-Need-" target="_blank">Continue reading on Editor &amp; Publisher</a><br /><div><br /></div>]]></description>
            <link>http://www.sfnblog.com/advertising/2011/06/digital_drill_sergeant_do_your_sales_rep.php</link>
            <guid>http://www.sfnblog.com/advertising/2011/06/digital_drill_sergeant_do_your_sales_rep.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">ad sales</category>
            
            <pubDate>Wed, 29 Jun 2011 02:50:18 -0600</pubDate>
        </item>
        
        <item>
            <title>Paywalls Versus Advertising? Why Not Both?</title>
            <description><![CDATA[Advertising and paywalls are typically viewed as a mutually exclusive proposition but they can successfully co-exist, according to participants at a roundtable at DPAC (Digital Publishing and Advertising Conference) this week.<br /><br />"Why not dual models?" said Andrew Rutledge, vice president and general manager of publisher development at PubMatic. "Who's paying for digital content from more than two providers? The market can only support two or three players with a paywall. I don't think the paywall is THE solution, it's one of many."<br /><br /><a href="http://www.foliomag.com/2011/paywalls-versus-advertising-why-not-both" target="_blank">Continue reading on FolioMag.com</a><br /> ]]></description>
            <link>http://www.sfnblog.com/business/2011/06/paywalls_versus_advertising_why_not_both.php</link>
            <guid>http://www.sfnblog.com/business/2011/06/paywalls_versus_advertising_why_not_both.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Business</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Internet</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Business model</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">paying for content</category>
            
            <pubDate>Wed, 15 Jun 2011 01:43:50 -0600</pubDate>
        </item>
        
        <item>
            <title>New Ad Formats Help Newspaper Websites Perform</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="reachlocal.png" src="http://www.sfnblog.com/reachlocal.png" width="137" height="50" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></span>What if newspaper executives thought like Yahoo! and Google? Kirk MacDonald, executive vice president of The Denver Post, thinks it could make a big difference in the way a newspaper executes its digital offerings. "Think like a digital company would. Look very closely at what Yahoo!, MSN, and ReachLocal are doing and become followers," he said. <br /><br /><a href="http://www.editorandpublisher.com/Features/Article/New-Ad-Formats-Help-Newspaper-Websites-Perform" target="_blank">Continue reading on Editor &amp; Publisher</a><br /> ]]></description>
            <link>http://www.sfnblog.com/advertising/2011/06/new_ad_formats_help_newspaper_websites_p.php</link>
            <guid>http://www.sfnblog.com/advertising/2011/06/new_ad_formats_help_newspaper_websites_p.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Internet</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">online ad revenue</category>
            
            <pubDate>Wed, 08 Jun 2011 10:33:42 -0600</pubDate>
        </item>
        
        <item>
            <title>Publishers turn to digital business services to offset declining ad revenue</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="gi.gif" src="http://www.sfnblog.com/gi.gif" height="40" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></span>News publishers have had to develop a number of new digital capabilities in recent years, such as online advertising, social media, search-engine optimization, email marketing, video production, Web design and mobile app development.<br /><br />After making those investments, most find their online sales comparatively meager compared to print ad revenue, which is still declining.<br /><br /><a href="http://www.poynter.org/latest-news/media-lab/133853/publishers-turn-to-digital-business-services-to-offset-declining-ad-revenue/" target="_blank">Continue reading on Poynter</a><br /> ]]></description>
            <link>http://www.sfnblog.com/advertising/2011/05/publishers_turn_to_digital_business_serv.php</link>
            <guid>http://www.sfnblog.com/advertising/2011/05/publishers_turn_to_digital_business_serv.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Business</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Internet</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Business model</category>
            
            <pubDate>Mon, 30 May 2011 03:52:44 -0600</pubDate>
        </item>
        
        <item>
            <title>How Digital Editions Can Help Save Newspapers</title>
            <description><![CDATA[<i>by Gary Randazzo</i><br /><br />Virtually all newspapers have websites that look good and have great functionality. So why aren't they all producing acceptable amounts of profit? The question probably should be asked differently, "What do consumers and advertisers expect from newspapers?" Then ask, "What do they expect from the Internet?" <br /><a href="http://www.editorandpublisher.com/Headlines/how-digital-editions-can-help-save-newspapers-64884-.aspx" target="_blank"><br />Continue reading on Editor &amp; Publisher</a><br />]]></description>
            <link>http://www.sfnblog.com/business/2011/04/how_digital_editions_can_help_save_newsp.php</link>
            <guid>http://www.sfnblog.com/business/2011/04/how_digital_editions_can_help_save_newsp.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Business</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Internet</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">newspaper website</category>
            
            <pubDate>Wed, 27 Apr 2011 09:58:41 -0600</pubDate>
        </item>
        
    </channel>
</rss>
 
