Asian ad spending growth outpaces global from 2006 to 2009

Posted by Erina Lin on August 1, 2008 at 12:09 AM

Global ad spending is forecast to increase about 17 percent from 2006 to 2009, according to ZenithOptimedia, World Digital Media Trends 2007 reported.

In terms of growth, the Internet takes the lead ahead of all other channels, with nearly 75 percent growth, much higher than those following, cinema and outdoor, which are expected to increase 25.3 percent and 24 percent, respectively.

TV, magazines and radio are also expected to rise between 11 to 15 percent from 2006 to 2009, while newspapers will lag behind with only 9.5 percent, ZenithOptimedia forecast.

In Asia, the advertising market growth is generally a bit higher than the global average – the overall ad spending is expected to rise 20.87 percent from 2006 to 2009. The Internet is also the frontrunner there, which is forecast to increase nearly 72 percent.

Cinema will also outperform with 41 percent growth in Asia, according to ZenithOptimedia. TV and outdoor are expected to increase more than 20 percent within these three years, while radio and newspapers are expected to increase between 14 and 18 percent. Magazines, however, are growing much slower , at less than 9 percent, according to World Digital Media Trends 2007, published by the Shaping the Future of the Newspaper project, part of the World Association of Newspapers.