Globe to sell front page ads

Posted by Erina Lin on January 12, 2009 at 4:58 PM

The Boston Globe will soon join start selling front-page ads in order to generate additional income, according to the paper.

This initiative will begin during the first quarter of this year, but there are some details still needed to be worked on, including price, size, and location, said spokesman Bob Powers Wednesday.

The news comes after its owner, The New York Times Co., announced plans to sell front-page advertising and published an ad Monday across the bottom of The New York Times, The Globe reported.

Several of the key papers in the United States, such as The Wall Street Journal, have been running front-page ads to combat declining revenue and circulation and readers' shift to the Web.

The Globe has not sold front-page ads for several decades, but it has run advertising on other section fronts recently, the paper reported.