NYT launches front page ads

Posted by Alisa Zykova on January 5, 2009 at 9:59 PM

U.S. newspaper The New York Times (NYT) announced in a press release Monday that it has begun offering advertising placements on the front page. Broadcasting company CBS is the first advertiser.

"In 2006 we began testing ads on some section fronts and received a very positive response from the advertising community. A strip ad on the front page of The New York Times will be highly attractive to advertisers looking for premium real estate for their campaigns," said Denise Warren, The New York Times Media Group senior vice president and chief advertising officer.

According to Warren, the paper has 2.8 million weekday readers and 4.2 million Sunday readers. Another publication from The New York Times Media Group, The International Herald Tribune, also provides advertising placements on the front page, the press release stated.