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Online video ad firm gets US$9 million funding

Posted by Leah McBride Mensching on January 7, 2009 at 7:43 PM
California-based One True Media received US$9 million in its second round of funding, paidContent reported Wednesday.

The online video advertising firm plans to use the money for SpotMixer, which is currently used by Google AdWords, YouTube and Yellowbook.
The funding was from venture capitalists DAG Ventures, NTT Finance and Kleiner Perkins Caufield & Byers, a previous backer, according to paidContent.

Other online video ad competitors receiving funding include Blip.tv, which received $5.2 million in October, and Overlay.tv, which picked up $3.8 million in December, paidContent reported.

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