French sitcoms backed by ads, published on Web only
Posted by Alisa Zykova on February 25, 2009 at 2:45 PM
In light of the current economic recession, a number of France's production outlets like Endemol and Adven Studio are taking a new approach to sitcom production by creating programmes that will be financially backed by advertisers and will be aired only on the Web, Le Figaro reported Friday.
Drink company Sunny Delight will be holding a casting to find actors for a reality show filmed in a surfing camp in Brazil. The show will be co-produced by production firms Endemol and Adven Studio and will be aired on the Internet. Adven Studio already produced a mini-series for HollyWood Chewing Gum and had the French comedian Armelle to write a few sketches for laundry detergent Skip.
Drink company Sunny Delight will be holding a casting to find actors for a reality show filmed in a surfing camp in Brazil. The show will be co-produced by production firms Endemol and Adven Studio and will be aired on the Internet. Adven Studio already produced a mini-series for HollyWood Chewing Gum and had the French comedian Armelle to write a few sketches for laundry detergent Skip.
Adven Studio Co-founder Romain Axel said that by "adapting a
true audiovisual format to the values of the brand is a guarantee to
the advertiser" that the final content will be actual entertainment and
not merely an infomercial. This may also help establish brand
preference amongst younger and older target audiences on the Web, he
added, according to Le Figaro.
The shift in the economic model towards financing by advertisers and online-only diffusion may boost economic growth, according to Frédérique Micouleau, Endemol general director and head of new media and strategic marketing. The initiative is predicted to bring about an increase of 5 to 20 percent of the firm's revenues within three years.
Production firm BlueSix is predicted to realize numerous project in the near future, Le Figaro reported. The company was created by interactive communications group Fullsix and Blue, a recently launched "advertainment" studio started by Film Director Luc Besson and actor Cristophe Lambert.
Other participants in the trend include publicity businesses DDB and Publicis as well as studios like 3Toon, which already created an animated series with popular French singer Yannick Noah for office furniture brand JM Bruneau.
The shift in the economic model towards financing by advertisers and online-only diffusion may boost economic growth, according to Frédérique Micouleau, Endemol general director and head of new media and strategic marketing. The initiative is predicted to bring about an increase of 5 to 20 percent of the firm's revenues within three years.
Production firm BlueSix is predicted to realize numerous project in the near future, Le Figaro reported. The company was created by interactive communications group Fullsix and Blue, a recently launched "advertainment" studio started by Film Director Luc Besson and actor Cristophe Lambert.
Other participants in the trend include publicity businesses DDB and Publicis as well as studios like 3Toon, which already created an animated series with popular French singer Yannick Noah for office furniture brand JM Bruneau.
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