Coming soon: Twitter ads

Posted by Emily Dilling on March 4, 2009 at 11:35 AM

Micro-blogging site Twitter will soon enable users to embed text ads at the end of their tweets, thanks to a partnership between Twitter and ad sharing network Adjix, BizReport reported Wednesday.

Twitter users choosing to display ads will be referred to as "linkers," and will be able to earn ad revenue on the ads they run. This will also help advertisers reach target audiences.

Linkers will have access to reports detailing how many clicks their ads generated, and also may choose to not embed ads, according to BizReport. Advertisers will be able to set the price of their ads as well as limit the frequency with which they can be embedded. The advertiser also controls who and where the targeted twitterers are by specifying their target topic or locations for the ads.

"With Twitter not directly offering a corporate related money making solution or an end user revenue generation opportunity, Adjix may be launching their service at the perfect time," Timothy Nichols of the LA Internet Examiner wrote.

Joe Moreno, founder of Adjix, calls his new ad format "a great way for Twitter users to earn additional revenue, and its unobtrusive format won't annoy recipients, like some other Twitter ad programs."