Scripps partners with AdPlay for new ad platform
Posted by Emily Dilling on March 13, 2009 at 5:52 AM
In a move to simplify and better integrate the print and online marketplace, E.W. Scripps Company will adopt a new print and online classified ad platform, thanks to its partnership with online classified ad company AdPay, Media Week reported Thursday.
The AdPay network offers classified and display ads integrated with retail inventory as well as Web-to-Web, Web-to-print and print-to-Web capabilities, said Rusty Coats, vice president of interactive for Scripps.
By June 1, Scripps expects 19 of its newspapers to be on the AdPay platform. The sites will aggregate searches of content from other sites as well as combine the order-entry system for both print and online ads, Media Week reported. Ad placement will also be facilitated by the fact that they can simultaneously be added to the Web site, newspaper and AdPay's national classified network.
The AdPay network offers classified and display ads integrated with retail inventory as well as Web-to-Web, Web-to-print and print-to-Web capabilities, said Rusty Coats, vice president of interactive for Scripps.
By June 1, Scripps expects 19 of its newspapers to be on the AdPay platform. The sites will aggregate searches of content from other sites as well as combine the order-entry system for both print and online ads, Media Week reported. Ad placement will also be facilitated by the fact that they can simultaneously be added to the Web site, newspaper and AdPay's national classified network.
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