Majority of marketers claim to use social media

Posted by Emily Dilling on April 16, 2009 at 2:49 AM

A recent survey shows that 88 percent of marketers claim to use some sort of social media, of which 72 percent say they have adopted the strategy in recent months, Marketing Vox reported.

Participants in the survey said their number one reason for using social media was that it generated interest in their company. Other reasons were that social media increased traffic on their sites and heightened their presence in online search results.

The media study, conducted by Michael Stelzner and sponsored by the Social Media Success Summit, attempted to ascertain the reasons why marketers opt for social media to promote and expand their enterprises, according to Marketing Vox.

The study also found that Twitter was the most often used site by the companies, followed by blogs, LinkedIn, and Facebook.