New technology gives greater visibility to ads
Posted by Emily Dilling on April 29, 2009 at 3:50 AM
New Digital's recent product, First Impressions, will allow ads to be seen by Internet users who find stories through links or search engines, The Australian reported.
Previously users only saw ads when they went directly to the Web site, whereas the new technology provides what New Digital's chief commercial officer Ed Smith described as "maximum reach for online advertisers."
Smith told the Australian First Impressions "ensures that you capture everyone within that domain, not just the home page." The new product will be launched this week and is priced at $50 for each 100 users who see an ad.
Previously users only saw ads when they went directly to the Web site, whereas the new technology provides what New Digital's chief commercial officer Ed Smith described as "maximum reach for online advertisers."
Smith told the Australian First Impressions "ensures that you capture everyone within that domain, not just the home page." The new product will be launched this week and is priced at $50 for each 100 users who see an ad.
0 TrackBacks
Listed below are links to blogs that reference this entry: New technology gives greater visibility to ads.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/17985
Leave a comment