Nielson study: Online video, social media sites see most growth
Posted by Emily Dilling on April 23, 2009 at 4:41 AM
Online video and social networking sites are two areas that are experiencing the most online growth, a new Nielsen Online study has found, SFGate.com reported. The study revealed that in February 2009, social media sites became more popular than e-mail for the first time ever.
Other findings include a 10 percent increase in viewing of online videos in the last year, along with a 71 percent increase in time spent viewing the videos.
Charles Buchwalter, vice president of Nielsen Online, said the study's findings reflect online users' desire for a more "personalized relationship" with online sites and networks and concluded that advertisers would have to "create more meaningful relationships with customers" to best take advantage of the medium.
Other findings include a 10 percent increase in viewing of online videos in the last year, along with a 71 percent increase in time spent viewing the videos.
Charles Buchwalter, vice president of Nielsen Online, said the study's findings reflect online users' desire for a more "personalized relationship" with online sites and networks and concluded that advertisers would have to "create more meaningful relationships with customers" to best take advantage of the medium.
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