MTV to split ad revenue with Facebook and Twitter
Posted by Emily Dilling on May 6, 2009 at 6:00 AM
MTV plans to share ad revenue with social networking sites Facebook and Twitter when it integrates content from the sites into its new show, "What You're Watching With Alexa Chung," paidContent reported.
The revenue split marks a first for both social media networks, whose platforms are often used in marketing schemes, but until now, have not received compensation for the services, and extensive market, they provide.
The revenue split marks a first for both social media networks, whose platforms are often used in marketing schemes, but until now, have not received compensation for the services, and extensive market, they provide.
MTV, whose audience consists mostly of 12-to 24-year-olds, plans on
airing live Facebook updates and Tweets throughout the show. If the
marketing plan proves a success, it could signal a new
revenue-generating model for the sites, which have yet to find a
functional way to make a profit off of their content, according to
paidContent.
Sean Moran, head of ad sales at MTV, said the new show is a "joint venture" with Facebook and Twitter, AdAge reported. Ad sales deals are being negotiated, and are expected to lead to revenue sharing between MTV and the social networking sites, he said.
Sean Moran, head of ad sales at MTV, said the new show is a "joint venture" with Facebook and Twitter, AdAge reported. Ad sales deals are being negotiated, and are expected to lead to revenue sharing between MTV and the social networking sites, he said.
0 TrackBacks
Listed below are links to blogs that reference this entry: MTV to split ad revenue with Facebook and Twitter.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/18067
Leave a comment