Huffington Post targets international audience with new ads
Posted by Emily Dilling on June 26, 2009 at 12:13 PM
A new deal between the Huffington Post and ad agency AdGent 007 will lead the way to a new ad campaign for the news site, targeted at an international audience, Journalism.co.uk reported.
According to a press release, the advertising company's goal is to "combine its on-the-ground global sales force with modern targeting technology to help The Huffington Post monetize its growing international traffic."
The Huffington Post is not only aiming to enter into the international market, but the hyper-local market as well, with its recently launched New York site, adding to the existing Chicago site and a proposed site that will focus on the Denver community.
According to a press release, the advertising company's goal is to "combine its on-the-ground global sales force with modern targeting technology to help The Huffington Post monetize its growing international traffic."
The Huffington Post is not only aiming to enter into the international market, but the hyper-local market as well, with its recently launched New York site, adding to the existing Chicago site and a proposed site that will focus on the Denver community.
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