MinnPost introduces 'real time' local advertising
Posted by Emily Dilling on June 29, 2009 at 10:00 AM
The nonprofit online news site MinnPost will offer "real time" advertising using platforms such as Twitter or RSS feeds to publish updated offers and advertisements for local businesses at under $100 a week Poynter Online reported.
Creator and publisher of MinnPost Joel Kramer said the intention of this new ad format is "to create a fast-paced marketplace, full of advertisers' messages that are newly posted and thus up-to-date."
If it proves to be successful, this new form of frequently updated advertising could supplement losses in ad revenue from national clients, large local businesses and public ordinances.
Creator and publisher of MinnPost Joel Kramer said the intention of this new ad format is "to create a fast-paced marketplace, full of advertisers' messages that are newly posted and thus up-to-date."
If it proves to be successful, this new form of frequently updated advertising could supplement losses in ad revenue from national clients, large local businesses and public ordinances.
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