Consumers still rely on newspaper advertising
Posted by Simon Day on August 4, 2009 at 8:34 AM
A report by the Newspaper Association of America shows an interesting consumer need for the print form of newspapers, as 59 percent of shoppers said they use newspaper advertisement comparisons to plan their shopping trips, the Sacramento Business Journal reported Monday.
Of those who checked newspaper advertising, 61 percent clipped coupons, 50 percent brought a product advertised in a newspaper and 27 percent tried something for the first time.
Of those who checked newspaper advertising, 61 percent clipped coupons, 50 percent brought a product advertised in a newspaper and 27 percent tried something for the first time.
According to the report (which allowed respondents to check more than one category), 41 percent of consumers depend on newspapers as a main way to view ads, followed by the Internet (21 percent), Direct Mail (14 percent) and television (8 percent).
0 TrackBacks
Listed below are links to blogs that reference this entry: Consumers still rely on newspaper advertising.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/18997
Leave a comment