Public radio partners with local ad network
Posted by Leah McBride Mensching on February 18, 2010 at 8:52 AM
Capital Public Radio, Northern California's local National Public Radio affiliate, has joined the Sacramento Local Online Ad Network, The Sacramento Press announced yesterday. SLOAN now has more than 30 premier sites that give national and local brands a platform to buy digital media in the Sacramento region.SLOAN was launched in January to give local, independent online publishers a place to buy digital ads for the Sacramento area.
The ad network is the first private-public partnership of its kind, Ben Ilfeld, co-founder and chief operating officer of the Sacramento Press, said in a statement.
SLOAN was designed to enable advertisers to take advantage of the network's reach and targeted audiences. It is supported by Adify's technology platform.
SLOAN was designed to enable advertisers to take advantage of the network's reach and targeted audiences. It is supported by Adify's technology platform.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Fadvertising%2F2010%2F02%2Fpublic_radio_partners_with_local_ad_netw.php&bodytext=<form mt:asset-id="5834" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><img alt="sloan.jpg" src="http://www.sfnblog.com/industry_trends/sloan.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="126" width="227" /></form>Capital Public Radio, Northern California's local National Public Radio affiliate, has joined the Sacramento Local Online Ad Network, <a href="http://www.prnewswire.com/news-releases/capital-public-radio-partners-with-fast-growing-sacramento-local-online-ad-network-84587412.html">The Sacramento Press announced yesterday</a>. SLOAN now has more than 30 premier sites that give national and local brands a platform to buy digital media in the Sacramento region.<br /><br />SLOAN was launched in January to give local, independent online publishers a place to buy digital ads for the Sacramento area. &title=Public radio partners with local ad network){kind=link}
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