Rival magazine publishers join forces to promote medium
Posted by Savita Sauvin on February 5, 2010 at 7:59 AM
Five magazine publishers will put competition aside to create a marketing campaign promoting their medium, MediaWeek reported Thursday. Condé Nast, Hearst, Meredith, Time Inc. and Wenner Media will fund the promotional campaign, to be launched in April. More details will be announced in March.
Young & Rubicam will create the campaign, which will be published in magazine ads in titles owned by the companies. The campaign may have digital offerings as well.
Young & Rubicam will create the campaign, which will be published in magazine ads in titles owned by the companies. The campaign may have digital offerings as well.
All members of the Magazine Publishers of America are welcome to join, according to MediaWeek. Details of the campaign plan are expected to be announced at the 4A's Transformation 2010 conference, set for February 28 - March 3 in San Francisco.
Apart from the campaign for their medium, Condé Nast, Hearst, Meredith and Time Inc., along with News Corp, are supporting a newly created digital publishing consortium, Next Issue Media. It aims to establish digital publishing standards and create a digital storefront to sell magazine editions for e-readers.
Apart from the campaign for their medium, Condé Nast, Hearst, Meredith and Time Inc., along with News Corp, are supporting a newly created digital publishing consortium, Next Issue Media. It aims to establish digital publishing standards and create a digital storefront to sell magazine editions for e-readers.
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