Publicis CEO: Newspapers over-dependent on advertising
Posted by Leah McBride Mensching on March 9, 2010 at 5:32 PM
Newspapers must find new revenue streams outside advertising in order to survive, the CEO of Publicis told the inaugural Abud Dhabi media summit today, MediaGuardian reported."It is not and/or but and/and. We need to have advertising and paid content. Some part of the content could be open and others available on subscription or pay per view," said Maurice Lévy, head of the French advertising group, the third largest in the world by revenue.
Lévy also said advertisements from financial services are beginning to rebound this year, but auto ads are still struggling, BusinessWeek reported. According to ZenithOptimedia Group Ltd., which is owned by Publicis, ad spending could rise 0.9 percent to US$447.7 billion in 2010, following last year's drop of 10 percent.
The online advertising market is still growing, but this is not enough to support newspapers' costs, he said, according to MediaGuardian.
The online advertising market is still growing, but this is not enough to support newspapers' costs, he said, according to MediaGuardian.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Fadvertising%2F2010%2F03%2Fpublicis_ceo_newspapers_over-dependent_o.php&bodytext=<form mt:asset-id="6044" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><img alt="Levy.jpg" src="http://www.sfnblog.com/industry_trends/Levy.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="206" width="231" /></form>Newspapers must find new revenue streams outside advertising in order to survive, the CEO of Publicis told the inaugural Abud Dhabi media summit today, <a href="http://www.guardian.co.uk/media/2010/mar/09/newspapers-advertising-publicis-maurice-levy">MediaGuardian reported</a>.<br /><br />"It is not and/or but and/and. We need to have advertising and paid content. Some part of the content could be open and others available on subscription or pay per view," said Maurice Lévy, head of the French advertising group, the third largest in the world by revenue. &title=Publicis CEO: Newspapers over-dependent on advertising){kind=link}
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