FT uses crowd-sourcing to find marketing ideas
Posted by Savita Sauvin on June 24, 2010 at 4:50 PM
Crowd-sourcing isn't just for editorial anymore.The Financial Times is opting to use crowd-sourcing in search of marketing ideas to help boost subscriptions on its website, MarketingWeek.co.uk reported today. The FT has posted a brief on the South Africa-based Idea Bounty platform, which allows sourcing and solicitation of marketing and advertising areas.
The site has attracted more than 11,500 registered participants since its
launch in November 2008.
The platform has been used by First National Bank, Levi's and BMW to find marketing ideas from a diverse group of members in more than 20 different countries, and recently Unilever joined the brand wagon to source ideas for Peperami, at the expense of long-time ad agency, Lowe.
The FT recently moved its 'Money Supply' blog behind a paywall to increase subscription on its news site. However, it's not sure how this move might affect the newspaper's relationship with its agencies. The winner will be rewarded with a prize of $5,000.
The platform has been used by First National Bank, Levi's and BMW to find marketing ideas from a diverse group of members in more than 20 different countries, and recently Unilever joined the brand wagon to source ideas for Peperami, at the expense of long-time ad agency, Lowe.
The FT recently moved its 'Money Supply' blog behind a paywall to increase subscription on its news site. However, it's not sure how this move might affect the newspaper's relationship with its agencies. The winner will be rewarded with a prize of $5,000.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Fadvertising%2F2010%2F06%2Ffinancial_times_opts_for_crowdsourcing_t.php&bodytext=<form mt:asset-id="7183" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.sfnblog.com/FTSharks200.jpg"><img alt="FTSharks200.jpg" src="http://www.sfnblog.com/assets_c/2010/06/FTSharks200-thumb-200x125-7183.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="125" width="200" /></a></form>Crowd-sourcing isn't just for editorial anymore.<br /><br />The Financial Times is opting to use crowd-sourcing in search of marketing ideas to help boost subscriptions on its website, <a href="http://www.marketingweek.co.uk/sectors/financial/financial-times-turns-to-crowd-sourcing-for-digital-ideas/3015088.article">MarketingWeek.co.uk</a>
reported today. The FT has posted a brief on the South Africa-based Idea Bounty platform, which allows sourcing and solicitation of marketing and advertising areas.<br /><div></div>&title=FT uses crowd-sourcing to find marketing ideas){kind=link}
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