NY Times rebrands global sales team
Posted by Savita Sauvin on September 9, 2010 at 2:17 PM
Aiming to attract more advertisers from around the world, The New York Times has unveiled a new trade brand identity for its global sales team, called The New York Times Global, MarketingWeek.co.uk reported today.Through this rebranding initiative, The Times' global sales team aims to target advertisers from Europe, Asia, the Middle East and Africa with multi-platform media solutions from the International Herald Tribune and the newspaper group.
"By rebranding our offering as The New York Times Global we aim to send a strong message that we can help our clients reach some of the most sought after audiences in the world, wherever they are in the world," Jean Christophe Demarta, vice president of international advertising at The New York Times Global, told MarketingWeek.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Fadvertising%2F2010%2F09%2Fnew_york_times_goes_rebranding_for_bette.php&bodytext=<form mt:asset-id="7652" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.sfnblog.com/the_new_york_times_logo.jpg"><img alt="the_new_york_times_logo.jpg" src="http://www.sfnblog.com/assets_c/2010/08/the_new_york_times_logo-thumb-340x86-7652.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="86" width="340" /></a></form>Aiming to attract more advertisers from around the world, The New York Times has unveiled a new trade brand identity for its global sales team, called The New York Times Global, <a href="http://www.marketingweek.co.uk/sectors/media/new-york-times-builds-on-global-reach-for-clients/3018019.article">MarketingWeek.co.uk reported</a> today.<br /><br />Through this rebranding initiative, The Times' global sales team aims to target advertisers from Europe, Asia, the Middle East and Africa with multi-platform media solutions from the International Herald Tribune and the newspaper group. <div><br /></div>&title=NY Times rebrands global sales team){kind=link}
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