What newspapers have to learn from magazines
Posted by Hannah Vinter on January 25, 2012 at 8:22 AM
by Emma Heald
The future of the newspaper is in magazines, believes Jacek Utko, design director for Bonnier Business Press, which publishes newspapers in eight Central European countries. This is a trend that news organisations should embrace rather than fight, he added, speaking at the 5th Arab Free Press Forum in Tunis.
Print is still a highly relevant medium, Utko said, and publishers are increasingly realizing this as they have been disappointed by tablets as audience- and revenue-generators.
However, the print model at many news organisations - publishing website content the following day and charging for it - does not make sense, Utko claims. It is necessary to offer more than that if you want people to willingly pay for the product.
Print is still a highly relevant medium, Utko said, and publishers are increasingly realizing this as they have been disappointed by tablets as audience- and revenue-generators.
However, the print model at many news organisations - publishing website content the following day and charging for it - does not make sense, Utko claims. It is necessary to offer more than that if you want people to willingly pay for the product.
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