Telefonica started selling its e-reader, “Movistar Ebook bq”, created in partnership with Mundo Reader, last summer. Now the company will be partnering with Planeta to expand its offering. “Telefonica will provide the technology and distribution, while Planeta will offer the content,” says Carlos Domingo, head of Telefonica’s product development, quoted by Bloomberg.
Telefonica and Planeta are both major players. Telefonica, which owns Movistar, O2 and Vivo, has a presence in countries across Europe and Latin America, as well as an alliance with China Unicom. It claims 299 million customers and 46, 672 million euros in revenues as of September last year.