Date

Wed - 23.04.2014


digital

Britain’s Telegraph Media Group (TMG), publisher of The Daily Telegraph and The Sunday Telegraph, has instated a metered digital subscription model for international visitors to its website and users of its apps. The new system, modeled on that put in place by The New York Times last March, lets readers from outside the UK view 20 free articles per month before they hit the wall. Here’s what we know so far:

Who: Readers situated in Britain, you may breathe a sigh of relief— TMG claims that it has no plans thus far to charge you for content. The new modus operandi affects only far-flung Telegraphites.

The Telegraph is the most widely read quality daily national newspaper in the UK, according to the latest National Readership Survey, with 9.23 million readers across print and online platforms.

What: International readers who have exceeded their 20 article quota are offered two options.

1) The £1.99 ($3.20) /month “Telegraph Web and Mobile Pack,” including unlimited website and mobile app access, or

2) The £9.99 ($16) /month “Digital Pack,” offering the same plus iPad access to the Daily and Sunday Telegraph.

Readers will be given a month-long free trial before having to commit to either plan.

Author

Emma Knight's picture

Emma Knight

Date

2012-11-02 17:26

Digital subscribers are accounting for an ever-more-generous slice of American newspapers’ circulation pumpkin this Halloween, according to the Audit Bureau of Circulation (ABC)’s latest biannual study of 613 daily newspapers and 528 Sunday titles.

Overall, daily circulation has remained flat in the six months ending September 30, dropping by a mere 0.2 percent compared to the same period last year. But behind this placid mask, digital circulation— encompassing paid and restricted-access websites, mobile apps, PDF replicas and e-reader editions— rose as a proportion of total circulation by over 5 percent. It now accounts for an average of 15.3 percent of newspapers’ total circulation, up from 9.8 percent a year ago.

Leading the digital pack is The New York Times, with a circulation of over 896,000 across its digital platforms (with the data measurement caveat that one user accessing NYT content from multiple digital platforms may be counted more than once). Over half of subscriptions to The Times are now for digital editions.

Author

Emma Knight's picture

Emma Knight

Date

2012-10-31 18:30

By using a combination of breathtaking images, specially curated content and social networking tools, the tablet app for National Geographic magazine does something that not many publications are willing to do, according to minonline: the NG app offers users an experience that is totally different from print magazine-reading.

Unlike many magazines, whose tablet apps consist of digital replicas of their print format, the NG app has a compelling splash page which offers readers just enough content—from stories to videos to photos—without being visually overwhelming, the article said.

“The art of this app is that it doesn’t overwhelm you like the site with a torrent of content. It is highly curated each day to give the user a taste,” the article said. “And this seems to us a novel and thoughtful way to come at the tablet.”

App users also have access to the full NG catalog, searchable by videos, articles, galleries, or featured photos, the article said. 

Author

Gianna Walton's picture

Gianna Walton

Date

2012-04-13 17:12

The disruption that digital technology is causing in the publishing business is old news now. But as the debate rumbles on about how best to monetize digital content, arguably one platform isn’t being given as much thought as it deserves: mobile.

Last month the Washington Post shared a graph produced by mobile analytics firm Flurry, which compares the proportion of time that American media consumers spend with TV, web, print, radio and mobile with the proportion of money that advertisers spend on those platforms.

Data showed that American users were consuming media 22% of the time on the web, while advertisers only spent 16% of their money there. While these numbers are a little worrying, on mobile, the imbalance was far worse. Readers consumed media via mobile devices a whopping 23% of the time, but advertisers only spent 1% of the money on this platform.

Last Friday, Press Gazette quoted Ken Breen, the managing consultant for consumer media at Thomson Reuters, who said that, when it came to smartphones, news organisations were on a “journey from Kansas to Oz,” adding “we’re smack bang in the middle of a tornado at the moment."

Breen, who spoke at Press Gazette's News on the Move conference, is quoted by the publication.

Author

Hannah Vinter's picture

Hannah Vinter

Date

2012-03-12 19:11

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