As Eastman Kodak files for bankruptcy protection today, the once-powerful company's demise has been largely blamed on its failure to adapt to the digital era.
With this warning ringing in their ears, it seems more urgent than ever now for publishers to make sure that they are doing everything possible to gain digital expertise.
The Hearst Corporation has already made a move in this direction by hiring Philip R. Wiser as its first-ever chief technology officer. Wiser, who will start his new role on February 1, was CTO of Sony Corporation of America from 2004 to 2006 and co-founded Sezmi Corporation, a company that offers broadband, mobile and cable providers with a platform for delivering personalized video content. Wiser served as chairman and president of Sezmi, before its recent sale to KIT digital for $27 million.
Earlier in his career Wiser founded Liquid Audio, an early music distribution platform and served as CTO before Microsoft bought up several of its digital rights management patents for $7 million.