“The change in the industry right now is the most dramatic I've ever seen... Virtually every paper in the country is, if not diving head first, at least dipping [its] toes into video,” said videographer Chuck Fadley to the American Journalism Review.
That was nearly four years ago; it is now safe to say they are doing canon balls.
The New York Times, which started including videos with digital news stories seven years ago, now produces approximately 120 videos per month, and streams two live shows to its website every business day. The Wall Street Journal, which began shooting video more than three years ago, now produces about 50 clips per day, as well as nine live shows from around the globe. Meanwhile, the U.S. edition of the Huffington Post has recently unveiled HuffPost Live, a plan to stream live video to its website for 12 hours five days a week beginning on August 13.
Logically enough, the news content is attracted by the prospect of advertising revenue.