WAN-IFRA

Shaping the Future of the Newspaper

Date

Sat - 20.09.2014


Launches and Closures

To help readers catch up on all the happenings during the week, Yahoo! News has launched a "Weekend Edition" to cater to the working masses, TheFasterTimes.com reported last week. The edition is sponsored by General Motors division, Buick.

The Yahoo! News Weekend Edition will offer compelling original video and relevant editorial content programmed for the weekend audience, while helping the sponsor engage with the more than 90 million monthly unique visitors, according to the press release posted on BusinessWire.com.

"With Weekend Edition, we've established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience," Mark Walker, vice president and head of Yahoo! News stated in the press release. "This program also aligns perfectly with Buick's target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition."

A new branded segment will integrate the Buick brand into video and editorial content in a premium-content environment called, "Discovered by Buick", which will provide the brand an opportunity to connect with Yahoo! users, according to BizJournals.com.

Author

Savita Sauvin

Date

2010-11-08 19:05

The Washington Post has launched an app for the iPad, which is free until mid-February 2011, according to a press release. The app requires registration.

"The Washington Post App for iPad is more than just an extension of our paper or website. It's an innovative, portable experience with our content that enables users to interact in a multi-dimensional way. Users can take full advantage of the experience that the iPad offers through our rich destination pages that provide everything a reader would want around a topic in one comprehensive place," said Raju Narisetti, managing editor, The Washington Post.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-11-08 17:06

OWNI has launched its first English-language site, OWNI.eu, reported Journalism.co.uk. OWNI, which describes itself as a group of French and European media, as well as a thinktank, experiments with digital journalism and, for example, recently created Wikileaks' Iraq War Logs website.

The new site OWNI.eu has articles on technology, politics and culture: a mixture of original content, translations from pieces on OWNI.fr, blog aggregation, infographics and data visualizations, explained Journalism.co.uk. Its editor is 25-year-old Federica Cocco.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-11-04 18:19

Ross Dawson, chairman of media industry analysts Future Exploration Network, predicts that newspapers in the United Kingdom will be "extinct" by 2019, as the job newspapers do will be transitioned to other channels, The Drum reported today. According to Dawson, print editions of papers will cease to exist by the end of the decade in some countries but will survive past 2040 in others.

Of course, Dawson isn't the first to predict the demise of print. And, as MediaGuardian's Roy Greenslade pointed out: "Anyone who has dared to put a date to the disappearance of newsprint has, naturally enough, suffered from much scorn."

Image via RossDawson.com

Dawson's Newspaper Extinction Timeline suggests that in the United States, print will die out by 2017. In the UK and Iceland, print may live up to 2019. Newspapers in their "current form" might become "irrelevant" in Canada and Norway in 2020. A significant part of Europe may see the demise of newsprint by 2030, he states.

Author

Alisa Zykova

Date

2010-11-02 00:31

South Africa's Sunday Times will launch a Zulu-language edition in KwaZulu-Natal Nov. 7, BizCommunity.com reported Friday. This will be the first time the paper will be published in a language other than English in its 104-year history.

The Sunday Times made the decision to launch the edition, called the Sunday Times Zulu Edition, after focus groups showed the additional language publication would be in great demand. The new edition will focus on the area's politics and general news, as well as sport and celebrity news. The only sections to be in English will be the television guide and Careers.

Image: Webster's Online Dictionary shows the regions in which Zulu is a top language spoken in South Africa.
The Sunday Times has 4 million readers, making it the largest weekend paper in South Africa. An expansion into the Zulu-language will begin at 10,000 copies, but will likely grow, Journalism.co.za reported.

Author

Leah McBride Mensching

Date

2010-11-01 20:03

As The Independent launched i yesterday, free daily Metro has upped its efforts, as some may view the new paper "as a sort of upmarket Metro," MediaGuardian's Roy Greenslade noted today.

On Friday, Metro published its largest issue ever, at 96 pages in London and 80 pages in outlying regions. Metro, published by Associated Newspapers Ltd., reaches about 1.4 million people on an average weekday, while i, at 56 pages, is a sort of condensed version of the Independent, targets younger readers, and costs 20p. According to Press Gazette, executives at the Independent are hoping for a circulation of about 200,000 for i.

One of Metro's business advantages is that it has a tight hold on national advertising. And, executives at Metro say they "do not believe that people will choose to pay 20p for their rapid morning read when they can get Metro for free," Greenslade wrote. "The Independent's bosses, however, argue that there is a difference between regular Metro readers and the audience they expect to read i. That may be so, but it is clear that the description of i's potential market - time-poor, cash-rich, youngish and urban - is very similar indeed to Metro's current readers."

Author

Leah McBride Mensching

Date

2010-10-28 01:48

Kobo, the eReader device backed by Indigo Books & Music, Borders, REDgroup Retail, Cheung Kong Holdings, and other leaders in technology and retail, announced it will offer newspaper and magazine subscriptions.

The selection includes "dozens of top U.S. and Canadian publications", according to the company, WebProNews reported.

As an added bonus, the company said it is now offering a two-week free trial period.

After that, the monthly subscription prices start at $13.99 for newspapers and $2.99 for magazines. All content are delivered automatically to the device as soon as they're published, according to CrunchGear.

Author

Erina Lin

Date

2010-10-27 22:32

Politico will launch early next year Politico Pro, a subscription news service focused on energy, technology and health care coverage, The New York Times reported yesterday. The service will cost between US$1,495 and $2,500 a year for the first topic, and $1,000 for every additional topic.

"There is a perception that this market is overserved, when we actually think it's underserved," executive editor of Politico Jim VandeHei said. "The idea is that we want to find multiple revenue streams so we can grow even bigger."

Since 2006, Politico has offered free content on its website and has distributed free copies of its print edition in Washington, The New York Observer pointed out. Its main source of revenue is advocacy advertising in its newspaper.

More recently, other media companies have expanded their Washington coverage. Two weeks ago, Bloomberg announced the launch of a news subscription service that will focus on the U.S. federal government. Yesterday, the National Journal relaunched its website offering more daily content and special features, The New York Observer reported.

Author

Clara Mart

Date

2010-10-26 17:25

The Independent's new daily i launches today. Billed as the first quality daily to launch in Britain in 25 years, it aims to provide a full news service "in a way that is fully accessible," Independent deputy editor Adam Leigh told the Editors Weblog. It is not a new paper in terms of content, rather will almost entirely consist of repurposed and repackaged Independent content, presented in a new and more concise format. Media commentator for the Guardian Roy Greenslade described it as it as "quite simply, a populist alter ego to the Independent."

"Daily briefing is a phrase that we've used a lot while we've been developing it," said Leigh, who will be specifically involved with i, while the Independent's other deputy editor Dan Gledhill focuses on the main edition of the Independent. However, he stressed, it is more than that; it is "a newspaper first and foremost and it will cover a range of different content for a range of moments throughout the day." Many of the news stories near the front of the paper will only be one paragraph long, but throughout the 56-page paper there will also be longer pieces, or "places to pause," as Leigh put it.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-10-26 16:58

The Nikkan Sports Shimbun launched a special three-dimensional newspaper at Saitama Stadium in Saitama City, Japan on Sept. 25, Nihon Shinbun Kyokai reported.

The 12-page broadsheet special issue, sold for ¥200 along with a special pair of 3-D glasses, features three-dimensional photographs and advertising copy. According to the sports paper, 5,000 copies had sold out prior to the start of the game.

"3-D newspaper is one of our efforts to attract public attention and to promote newspapers by using a newspaper as a tool," said Shuji Imoto, deputy manager at the sports daily's sales center. The company has been publishing special issues to audience at particular sports events since last year. "We believe our efforts to boost professional teams and their players will raise readership for our sports daily," he added.

To get feedback about the 3-D paper, the company printed a QR code inside the issue, which will lead readers to an Internet survey link using their mobile devices. An apparatus at the sales booths also links cell phones directly to the survey site. According to Imoto, he expects to get some innovative ideas from readers, which will lead to new services in the future.

Author

Erina Lin

Date

2010-10-25 23:13

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