Thu - 14.12.2017


On Wednesday, the WAN-IFRA New Media, New Challenges, New Business study tour visited The Boston Globe to learn about its innovative approach to paid content.

Jeff Moriarty, Vice President Digital Products, told the group about the new two-website strategy, launched a year ago. Since 1996, the publisher had been running the free website, focused on lifestyle, sport and living in and around Boston. At the end of 2010, Forrester was brought in to help identify different user segments, and found three clear groups: print engaged users, who essentially like the print format and experience and are willing to pay, online/mobile engaged users, who dip in and out, like to curate their own content, and have some willingness to pay, and finally casual users who have no willingness to pay.




2012-10-12 17:02

After Hearst magazines, Hachette Filipacchi, publisher of magazines such as Elle and Car and Driver, is forming a new U.S. division to create editorial content ranging from horoscopes to movie reviews that can be accessed through cell phones, company executives said to Reuters.

The new U.S. services will be available on AT&T Wireless, with other carriers to follow in the next few months. Julien Mittelberg, chief operating officer of Lagardere Active Broadband, the unit responsible for the company's mobile phone content services, will move to the United States to run the new division, Hachette said.

Lagardere Active Broadband has a 250-person design and technician team that will help support the U.S. venture, Hachette Filipacchi said... Pricing will vary, with some services available by subscription ranging from about $1 to $3 a month and others available on a per-use basis.

The whole article on the Reuters website.



Bertrand Pecquerie


2004-02-18 17:10

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