by Dean Roper
The Thompson family, owner of the Globe and Mail in Canada, turned many heads in the industry in 2008 when it signed a 1.7 billion-Canadian dollar deal with its printing partner Transcontinental to print the national daily until 2028.
"They believed that there was much more to come from print when everybody else, especially south of the border, was saying it was dead," says Phillip Crawley, CEO of the Globe and Mail. Mr. Crawley spoke at the WAN-IFRA Printing Summit 2011 Conference in Mainz, Germany.
Ever since that momentous day, Crawley says he etched the date of 1st October 2010 into the cortexes of Globe and Mail staff, the day the company would relaunch its newspaper in grand style.
At the core of the multi-platform launch was a completely redesigned newspaper, leveraging the capabilities of the new presses (KBA Commander CT triple-wides) that were bought and installed at Transcontinental, which has printed the Globe and Mail since 1995.
"The day those presses started up in October in Toronto was one of the most exciting days of my career," says Crawley.
With the relaunch, the Globe and Mail introduced new print products, especially for the weekend, such as Globe Life and Globe Style, incorporating different newsprint, glossy paper and covers, semi-commercial and more.
The results in six months since the launch are startling, he says: