"In an age of scrappy messages and information saturation - people want editorial criteria. We need to go from journalist to journANALYST," said Juan Senor, vice president of the International Media Consulting Group. He discussed the 2009 Global Report on Innovations in Newspapers. He then answered three main questions: What do people want from a newspaper in the 21st century, where is the money, and how do we get there?
Senor predicted that paper will always be around. Although it will never die, the business models and the content propositions have changed. "Complacency is the biggest threat to newspapers," said Senor. "What we're putting in these front pages is not relevant." Publications are repeating the same headlines on front pages and it is redundant. We need to have different ideas, he said.
In order to present these ideas, Senor has organized his thoughts into three questions in which he proceeds to offer suggestions on how to make a successful transition to the media world.