More than a dozen reports from 2008-2009 were presented and analyzed by Indian freelance journalist Sridala Swami from WAN-IFRA's Shaping the Future of the Newspaper project.

She detailed the relationship between growing technologies and monetization. Editorial content management systems can enhance quality, reduce costs, ease the use of blogging, social networking, and sharing. Newspapers by their nature already have print, and they also have access to online, so the real opportunity is to intergrate and "get a lot more bang for your buck."

François Nel, director of Journalism Leadership Programmes at the University of Central Lancashire in the United Kingdom. Photo: Brian Powers, Western Integrated Media

Many newspapers have been outsourcing much of their work to other countries, including their advertising, to reduce costs. For outsourcing to succeed, publishers should analyze the proccesses of each of their departments in order to to clearly identify which functions are appropriate to outsource. Newspapers that are growing are focusing on strengthening credibility and audience focus. Media audiences crave content that is tailored to them which can be discovered through reader research and by combining consumer databases.

Dietmar Schantin, director at WAN-IFRA, spoke today about the integration of print and digital media. The interaction between the two is vital for future newspapers in order for them to stay successful.

All media is being used now to get the news out as quickly as possible. He explained the importance of each media and how it relates to and relies on another.

Schantin also described the four most prominent types of newsrooms by the way they are organised and prioritised. They are the Multiple Media Newsroom, the Cross Media Newsroom, the Media Integrated Newsroom and the Audience Targeted Newsroom. Each type differs mainly in the structure but all of the structures focus on the same goal, he said.

The multiple media newsroom uses separate editorial units for both the print and online news. Journalists in these newsrooms often do their own reporting and research.

The cross media newsroom relies on the concept that journalists provide content for all types of media under their channel. Each channel may have different goals and specifications but the journalist will still provide the content for all media.

The Media Integrated Newsroom integrates the complete news flow from print to digital, beginning to end. One journalist is not in charge of the news flow as in the first two newsrooms. Instead, a section head is responsible for the news gathered.

Release of an electronic chalkboard from MacIntosh has been postponed so many times that PC World Thursday joined other gadget analysts in speculating that the much-anticipated product might be dead in the water. However, neither repeated design delays nor rumours that the project will ultimately be abandoned has stopped Conde Nast magazines from proceeding with development of Apple Tablet-compatible editions by pdf-maker Adobe, Mac Rumors said Saturday.

The Tablet's latest slow-up was attributed to a switch in subparts by DigiTimes on Thursday. Nevertheless, Conde Nast has prepared tablet-ready editions - for Apple, or its competitors - starting with a digital version of Wired, according to All Things Digital. To cement its commitment, Wired followed that report with a video published Saturday demonstrating the concept.

In a development lauded by the printer as a success, The Australian newspaper - published also in England to satisfy expats - has joined the digital revolution that is overtaking the rest of Rupert Murdoch's News Corp. holdings in the United Kingdom. That is, The Australian will soon be printed at a Stroma plant in London recently automated to conduct the printing process digitally. As a result, Aussies abroad will receive their hardcopy newspapers as many as six hours earlier than their countrymen back home.

The Australian's transition to digital printing follows a similar switch in New York. News & Tech reported in October that The Wall Street Journal, historically printed at mammoth analog presses in South Brunswick, New Jersey, has converted two of its own presses to digital production and will outsource the rest of its newspaper demand to local printers.

Digital printing is in its infancy, except in Malta, where Miller Newsprint Ltd., has been churning out The Financial Times, Daily Mail, Mail on Sunday, Sunday Mirror, Daily Star, Daily Express, The Daily Mirror and The Daily and Sunday Telegraph on a Kodak VL4200 for some time, News & Tech reported Thursday.