Shaping the Future of the Newspaper


Sat - 30.05.2015


The New York Times Company’s share price experienced its furthest one-day drop in three years today after the company released third quarter results that showed an 85 percent decline in net income on the period a year earlier.

While analysts had predicted an average third quarter profit of 8 cents a share, the company reported a loss from continuing operations (excluding severance and other costs) of 1 cent a share.

During the quarterly earnings call today, Twitter users noted under the $NYT symbol that the company’s share price had fallen by 11, 13, and then 17 percent. (The decline stood at 14.6 percent at time of publication. View current price here).

On the call, Chairman and Interim CEO Arthur Sulzberger Jr. listed video, mobile and international expansion among growth areas for the company, and spoke of its engagement with Facebook, Twitter, Pinterest and Google +, its new presence on Flipboard, and its experimental HTML 5 app for the iPad as crucial elements in its strategy.


Emma Knight


2012-10-25 17:54

Business Insider is planning to host more content sponsored by advertisers, including slide shows, videos, and possibly even branded blogs, reports Jason Del Ray for AdAge.

Pete Spande, who was appointed Business Insider’s first Chief Revenue Officer in March, is leading the initiative, known as “Brand Insider,” which he says will allow companies to place content that they have already created but that may be languishing in some quiet corner of the web beside the site's editorial content, and get it noticed by Business Insider's growing base of share-happy users.

“We're able to give brands the spotlight to get that content seen by a large audience,” Spande tells AdAge.

Business Insider’s Chief Operational Officer Julie Hansen senses good revenue prospects in sponsored content, and hopes that “in a couple year’s time” it will make up half of the site’s total revenue. “That would be great,” she said.


Emma Knight


2012-10-11 15:23

The advertising industry is built on consumers’ dreams, and few things make us as starry-eyed as property.

Perhaps with this in mind, the Wall Street Journal, a newspaper with an affluent global readership, has announced the launch of “Mansion,” a weekly, stand-alone section focusing on luxury residential real estate worldwide, on October 5.

“We know our audience is already well-versed and interested in the high-end real estate market, and Mansion provides advertisers the opportunity to speak directly to that audience,” said Michael Rooney, the Journal’s Chief Revenue Officer, in the press release.

Advertisers who have already signed on to speak directly to that audience include Sotheby’s International Realty, Sub-Zero and Wolf, Coldwell Banker and Prudential Douglas.

Mansion will appear every Friday in the Journal’s U.S. print edition, with certain content also being printed in its Europe and Asia editions. It will also be available online and via the iPad/iPhone app.

Its regular features will include inside looks at prominent peoples’ homes and real estate portfolios, high-end financing advice, and guides to global real estate markets.


Emma Knight


2012-10-03 14:22

Remember when print ads could only play video? Now they can broadcast live tweets.

One thousand copies from Time Inc. magazine Entertainment Weekly’s next print run on October 5 will contain an Internet-connected ad, embedded inside two stiff sheets of paper.

The CW Television Network is behind the promotional insert, which will use an Android-powered device with a 3G cellular radio to display looping video and a live Twitter stream (the six latest tweets posted to the @CW_Network) on a mini LCD screen.

The experiment is all about branding. “It’s important advertisers know they can come to us when they want to do something that’s new, that’s never been done before,” Rick Haskins, Executive Vice President of Marketing and Digital Programmes at The CW, told Mashable.

The ad may sound nifty on paper, but whether it heralds a renaissance in print advertising is not yet certain; the following Mashable video reveals it to be slow, silent, lacking in tactility and comparable to a singing Hallmark card.


Emma Knight


2012-10-03 12:03

British newspapers experienced a sporting spike in digital traffic during the London 2012 Olympic Games.

To take an example, the Guardian saw a 23 percent increase in average daily unique browsers, a 21 percent rise in average daily visits, and a 15 percent jump in average daily page views during the Olympics, as compared with figures from 17 days before the Opening Ceremonies. Not including mobile traffic, the site attracted a total of 39.9 million page views – 2.3 million per day, on average – between July 27 and August 12 for Olympic content alone.

These numbers tell a heartening story: the readers are out there.

As print circulation continues its long luge ride – the Guardian’s dropped by another 15.85 percent between July 2011 and July 2012 to 209,354, a rate of decline outpaced only by the Independent, which dropped by 54.28 percent to reach below 83,619 – such news is particularly welcome.


Emma Knight


2012-08-28 17:16

Earlier this week the Pew Research Center’s Project for Excellence in Journalism published a study about newspapers' often unsuccessful attempt to build digital revenue

As paidContent reported, the study left out data about digital subscriptions revenues, focusing only on advertising revenue.

A press release by Press+ claims to fill that gap, revealing some of the trends they have detected, based on aggregated data collected from 285 publishers who are using the Press+ platform.

All 285 of Press+‘s active affiliates have opted for meters over full paywalls, paidContent reported, quoting co-founder Grodon Crovitz who said: “We now have the data to show that meters are better than old-fashioned paywalls. (…) With meters, publishers keep all their online ad revenue and readership whereas of course with paywalls there’s a big decline in both.”

According to the press release, publishers have found they can set their meter at a lower point than they originally thought, offering fewer articles free, without significant drops in audience or advertising revenues.


Federica Cherubini


2012-03-09 18:39

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