Shaping the Future of the Newspaper Blog - Circulation and Readership http://www.sfnblog.com/ en Copyright 2010 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification Google: Newspapers need to 'engage' online readers
In an article by Mercedes Bunz from The Guardian's Digital Content Blog, Google stated that the "key" to newspaper's survival online is "engagement". The statement, issued by Google's Hal Varian, places emphasis on the importance of offering readers interactive experiences but provided little information on specific steps publications should take to go about doing this.

For more on this story, visit our sister publication, editorsweblog.org.
]]> http://www.sfnblog.com/circulation_and_readership/2010/03/google_newspapers_need_to_engage_online.php http://www.sfnblog.com/circulation_and_readership/2010/03/google_newspapers_need_to_engage_online.php Circulation and Readership Google online news content Wed, 10 Mar 2010 15:22:24 -0600 Metro secures tube and bus contract in London Metro1.jpgMorning free paper Metro has secured the contract to distribute in the London Underground and at bus stations, MediaGuardian reported.

As the original 11-year deal will expire on 2 April, the new one will last for seven and a half years. The contract will allow free distribution at 250 tube stations and 14 bus stations in London, from 6 a.m. to 11.30 a.m. Monday to Friday.]]> http://www.sfnblog.com/circulation_and_readership/2010/03/metro_secures_tube_and_bus_contract_in_l.php http://www.sfnblog.com/circulation_and_readership/2010/03/metro_secures_tube_and_bus_contract_in_l.php Circulation and Readership Ownership and Regulations Distribution London Underground Metro Fri, 05 Mar 2010 13:57:18 -0600 Study: Newspaper Web sites 'most valued' for local news and information Thumbnail image for NAA.jpgNewspapers are still the most used and valued local news destinations, and online is no exception, according to a new study from comScore and the Newspaper Association of America. Newspaper Web sites are the "most used and valued sites for consumers seeking credible and trustworthy local content and advertising online," the survey found.

About 57 percent of the more than 3,000 respondents said local newspaper sites are their top online sources for local information - more than the totals for all other media. The percentage is higher for those with a college education (60 percent) and households with higher incomes (63 percent). ]]> http://www.sfnblog.com/circulation_and_readership/2010/02/study_newspaper_web_sites_most_valued_fo.php http://www.sfnblog.com/circulation_and_readership/2010/02/study_newspaper_web_sites_most_valued_fo.php Circulation and Readership Credibility online newspaper Thu, 25 Feb 2010 15:12:26 -0600 Small magazine publications to forgo ABC audits UTNE.jpgWith drops in national ad spending, many magazine publishers have chosen to drop their memberships from the Audit Bureau of Circulations (ABC), or instead prefer to be audited by other firms or skip the process completely, MediaWeek reported.

ABC, considered to be a standard body for media audits, lost about 100 magazine publications in the last couple of years, of which some titles have folded. However, many 75,000 circulation and smaller titles have chosen less expensive audit firms or have completely forgone the process. The most common reason for this drop was the cost of an ABC audit, which includes related services and can reach US$10,000 a year for a small title. ]]> http://www.sfnblog.com/circulation_and_readership/2010/02/small_magazine_publications_to_forgo_abc.php http://www.sfnblog.com/circulation_and_readership/2010/02/small_magazine_publications_to_forgo_abc.php Circulation and Readership Audit Bureau of Circulations magazine Tue, 23 Feb 2010 08:07:03 -0600 Study: Print media staying strong in India ReadinginIndia.jpgWhile the rest of the world is combating challenges to grab maximum reach through online media and social networking tools, India, with a population of more than one billion but less than 80 million Internet users, has seen a continued growth in traditional print and electronic media over the decade, Rajeev Mantri wrote for Wall Street Journal Blogs.

Indian print media continues to grow, and foreign publishers are also cashing in on the opportunity, launching Indian editions of titles such as Forbes, Harper's Bazaar, Technology Review, Entrepreneur, and even celebrity gossip magazines like People and Hello!.

Photo: m4r00n3d's flickr photostream
]]> http://www.sfnblog.com/circulation_and_readership/2010/02/study_print_media_staying_strong_in_indi.php http://www.sfnblog.com/circulation_and_readership/2010/02/study_print_media_staying_strong_in_indi.php Circulation and Readership Power of Print Wed, 17 Feb 2010 13:03:07 -0600 UK quality dailies see circulation declines Newspaper stack.jpgThe Daily Telegraph, Guardian, Times and Independent all reported year-on-year circulation percentage declines in the double digits for January, Media Guardian reported today. The declines come as most have ended bulk distribution.

Last month, the Daily Telegraph's year-on-year circulation fell 11.76 percent (to 691,128), the first time it has dipped below 700,000 since the Audit Bureau of Circulations began its record in 1962. The Times saw a year-on-year circulation drop of 17.69 percent (to 508,250), the Guardian saw a year-on-year decline of 15.76 percent (to 302,285), and the Independent's year-on-year sales were down 13.78 percent (to 185,815). ]]> http://www.sfnblog.com/circulation_and_readership/2010/02/uk_quality_dailies_see_circulation_decli.php http://www.sfnblog.com/circulation_and_readership/2010/02/uk_quality_dailies_see_circulation_decli.php Circulation and Readership circulation decline year-on-year data Fri, 12 Feb 2010 16:42:06 -0600 AP content back on Google News AP Source.jpgGoogle News stopped hosting new Associated Press articles in late December, but quietly began hosting them again yesterday. The Wall Street Journal's Russell Adams was the first to notice.

A Google spokesman told Adams: "We have a licensing agreement with the Associated Press that permits us to host its content on Google properties such as Google News. The licensing agreement is the subject of ongoing discussion so we won't be commenting further at this time."



]]> http://www.sfnblog.com/circulation_and_readership/2010/02/ap_content_back_on_google_news.php http://www.sfnblog.com/circulation_and_readership/2010/02/ap_content_back_on_google_news.php Circulation and Readership Ownership and Regulations Associated Press Google search engine wars Wed, 10 Feb 2010 17:57:15 -0600 The National launches Middle East's first Kindle version The National Kindle.jpgAs part of its digital expansion strategy, Abu Dhabi Media Company last week announced the launch of its newspaper The National on Amazon Kindle. This makes ADMC the first Middle East publisher to digitise and distribute content to Amazon.

The Kindle subscription to the English-language daily costs US$9.99 in the United States and $13.99 outside the U.S., and includes a 14-day free trial. ]]> http://www.sfnblog.com/circulation_and_readership/2010/02/the_national_launches_middle_easts_first.php http://www.sfnblog.com/circulation_and_readership/2010/02/the_national_launches_middle_easts_first.php Circulation and Readership Launches and Closures digital revenue e-reader Kindle Tue, 09 Feb 2010 14:35:10 -0600 Globe and Mail to publish special Sunday editions for Olympics Globe and Mail.jpgThe Globe and Mail will publish three special Sunday editions for the British Columbia market to provide more coverage of the Vancouver Winter Olympics, making it the only seven-day newspaper in the region, MarketingMag reported Friday.

The special editions will be published Feb. 14, 21 and 28. They will be delivered to subscribers, sold at more than 1,000 retail outlets in Vancouver, Whistler and Victoria, and be available to the rest of Canada as an online e-edition. ]]> http://www.sfnblog.com/printing_and_production/2010/02/globe_and_mail_to_publish_special_sunday.php http://www.sfnblog.com/printing_and_production/2010/02/globe_and_mail_to_publish_special_sunday.php Circulation and Readership Printing and Production specialty product Sunday papers Mon, 08 Feb 2010 15:27:02 -0600 Free Russian papers partner on advertising venture Thumbnail image for metro.jpgree Russian-language newspapers Moi Rayion, distributed in Moscow and St. Petersburg on weekends, as well as Moscow's daily Metro, announced a joint advertising venture titled "Seven Days a Week," Slon.ru reported today. The publications claim that fusing two separate distribution systems (the subway for Metro and large supermarket chains for Moi Rayion) would provide advertisers with maximum access to a desired audience on any day of the week.

According to Lenta.ru, the combined audience of the two outlets amounts to 1.2 million. Moi Rayion has 557,000 readers in Moscow while Metro has 775, 300. The average cost per thousand (CPT) adds up to RUB 595 (US$ 19.7). Metro has a CPT of RUB 603 (US$20.0) while Moi Rayion of RUB 480 ($15.9).
]]> http://www.sfnblog.com/advertising/2010/02/free_russian_papers_metro_and_moi_rayion.php http://www.sfnblog.com/advertising/2010/02/free_russian_papers_metro_and_moi_rayion.php Advertising Circulation and Readership Advertising Advertising trends free daily free papers Thu, 04 Feb 2010 15:03:58 -0600 Belarus further jeopardises press freedom, restricts foreign publications' distribution Ejednevnik reported Monday. Officials met to bring about alterations in the decree governing the availability of foreign media.

Modifications were made to the types of "foreign sources of mass information" that were to be imported. Banned will be content that may harm national safety with war propaganda as well as mention of rape, cruelty, extremism, and drug use. In addition, material that isn't available in Belarus or that doesn't correspond to the state's laws is to be prohibited.]]> http://www.sfnblog.com/circulation_and_readership/2010/02/belarus_restricts_distribution_of_foreig.php http://www.sfnblog.com/circulation_and_readership/2010/02/belarus_restricts_distribution_of_foreig.php Circulation and Readership Internet Press freedom print Wed, 03 Feb 2010 12:39:46 -0600 U.S. newspaper sites receive 72 million uniques in Q4 reported WebProNews today. The data was obtained through Nielsen Online research that the Newspaper Association of America (NAA) published. Newspapers.jpg







Newspaper Web sites stopped attracting new users, according to Editor & Publisher. According to the Nielsen figures, the number of unique users dropped from 73.2 million to 72.3 between November and October 2009, and plunged to 70.3 million in December. ]]> http://www.sfnblog.com/circulation_and_readership/2010/02/us_newspaper_sites_receive_72_million_un.php http://www.sfnblog.com/circulation_and_readership/2010/02/us_newspaper_sites_receive_72_million_un.php Circulation and Readership Internet traffic Newspaper Association of America Nielsen Online online newspaper Wed, 03 Feb 2010 11:44:09 -0600 Gannett sees profits and circulation increase in 4Q
According to The Wall Street Journal, Gannett swung to a profit in the fourth quarter following US$5.6 billion in prior-year write-downs. Lower declines in advertising sales combined with much lower expenses helped the newspaper publisher show improvement. Lower expenses seem to stem from Gannett's aggressive job cuts. In the summer of 2009, Gannett slashed over 1,000 jobs, adding to the 4,600 jobs cut in 2008. USA Today's newsroom was reduced by about 20% in only two years. Last December, Gannett executives remained pessimistic about the state of the company, citing a drop in travel and a decrease in circulation as the two biggest problems.

For more on this story, visit our sister publication, editorsweblog.org.
]]> http://www.sfnblog.com/circulation_and_readership/2010/02/gannett_sees_profits_and_circulation_inc.php http://www.sfnblog.com/circulation_and_readership/2010/02/gannett_sees_profits_and_circulation_inc.php Circulation and Readership Financials Gannett Co. quarterly gains Tue, 02 Feb 2010 16:22:08 -0600 Study: Dutch youth not interested in mobile news or citizen journalism
Whilst initially surprising, the results of the study "Youth, news media and civic engagement," are in line with findings of a new study by IBM's Media and Entertainment Group, which shows that online news consumption has dropped among young adults, but risen among older consumers, calling into question the assumption that young people read more online news and older people favour printed publications.

For more on this story, visit our sister publication, editorsweblog.org.
]]> http://www.sfnblog.com/circulation_and_readership/2010/01/study_dutch_youth_not_interested_in_mobi.php http://www.sfnblog.com/circulation_and_readership/2010/01/study_dutch_youth_not_interested_in_mobi.php Circulation and Readership Young Reader Wed, 27 Jan 2010 11:44:05 -0600 NewsCred helps users create custom online newspapers NewsCred.pngNewsCred launched in 2008 aiming to use algorithms combined with users' votes to rank news sources by credibility. That didn't work out, and the site is now manoeuvring in another direction, this time offering users a platform to build professionally-looking customised online newspaper sites in just minutes, TechCrunch reported last week.

Users can pick topics they are interested in or choose from a list of categories provided. The stories are then drawn from popular news sites and blogs, aggregated and listed in their appropriate sections.
]]> http://www.sfnblog.com/launches_and_closures/2010/01/newscred_helps_users_create_custom_onlin.php http://www.sfnblog.com/launches_and_closures/2010/01/newscred_helps_users_create_custom_onlin.php Circulation and Readership Launches and Closures editorial online content Wed, 20 Jan 2010 16:21:07 -0600