Distribution Ways & Channels - Pakistan

by Tatiana Repkova

Pakistan International Airlines spent 157 million rupees ($2.6 million, €2 million) on newspapers and magazines during the last three years, according to a government written reply to a Parliamentarian’s question. In 2004 it spent 42 million rupees ($700,000, €535,000), in 2005 it spent 45 million rupees ($760,000, €580,000) but in 2006 the figure jumped to 70 million rupees ($1.1 million, €845,000). That kind of money bought the national flag carrier 30 national and regional newspapers -- English and Urdu – in 2004 plus seven local and international magazines; 33 dailies and 20 magazines in 2005; and 34 dailies and 19 magazines in 2006. http://www.followthemedia.com/tickle/ticklefile30042007.htm#13; May 4, 2007